Russell Webb | UX Designer
Based in central London, United Kingdom 🇬🇧
Key skills
Driving User-Centric Innovation
A seasoned UX leader with over 15+ years of UX experience, I excel at driving product development and innovation across diverse industries. I lead Design Thinking that spans strategic UX leadership, Figma Design Systems, ways of working and workshop facilitation.
I have a proven track record of empowering digital transformation, fostering agile, and balancing user needs against business objectives on complex and user-centric platforms across high-performing agency and client-side teams.
UX and Design System Specialist with deep expertise in architecting, scaling, and maintaining enterprise-grade design systems across multi-platform environments (web, iOS, and Android). Delivering E2E digital solutions, customising complex user journeys, and leveraging advanced Figma features including multi-brand and multi-theme token variables, design tokens, and dynamic component libraries to ensure unique branding challenges while bridging the gap with engineering and product leadership.
15+ years
Design Thinking
Figma Design Systems
digital transformation
agile
user needs
UX and Design System Specialist
enterprise-grade design systems
E2E digital solution
token variables
component libraries
Work experience
09/20- present time: Backbase – Engagement Banking Platform
Senior UX Designer
UX LEADERSHIP
• Empowered Digital Natives to monitor their own finances, propelling Raiffeisen’s €3.8M retail banking customers and other financial services into the neobank era.
• Enabled a ‘go fast early‘ mindset for Furness Building Society, a venerable UK institution.
• Human-centered UI. Think: Frictionless consent flows, High-fidelity data viz, Trust-first UX patterns
UX STRATEGY
• Present UX Strategy through engaging workshops as part of a sweeping roadmap initiatives.
• Empowered a generation of mobile-first savvy Gen Xers and cultivate a thriving millennial user base for Weatherbys and Hellenic Bank.
UX INNOVATION
• Drive the UX Strategy for Standard Bank, Africa’s largest lender, revolutionising their digital banking experience.
• Streamlining the UX Ways of Working by introducing a dual-track UX approach to balancing client customisation requests.
12/19- 02/20: Ness Digital
UX Lead (Team: 3) – Contract
FACILITATE UX / BUSINESS WORKSHOPS
• Facilitate a business and user-centered workshop for a multi-national educator.
• Delivering a Value Prop, generating Journey Maps and concluded with a goal-orientated Product Roadmap.
09/17- 11/19: EPAM Systems
Principal UX Designer
ESTABLISH. TEACH. INFORM.
• Establish a best practices UX process within a mature team for UBS Group, the Swiss multinational.
• Raised stakeholders’ UX awareness, build Design Systems, and set workflow expectations (workshops, wire-framing, prototyping, features).
WORKSHOP FACILITATION
• Facilitate an off-site ‘UX Workshops’ to launch the Discovery Phase for Thomson Reuters flagship product.
• Understand the current service, redefine problems and discover new ones.
USER PERSONAS
• Consult within Schroders Digital Engagement team, drive an education piece on users and their needs. Map key personas journeys that will inform a new IA.
04/12-05/17: Sportingbet / GVC / bwin
Lead UX / UI Designer (Team: 3)
EMPATHISE. ITERATE. PROTOTYPE.
• Led UX/UI design for one of the world’s largest online betting, casino and gambling companies, prioritising user needs over features and technology across 14 territories
01/98-01/11: A further 5 creative positions
From Creative Director to Creative Lead, Branding Specialist to Graphics Head
• App design for Barclaycard / Barclays.
• Group Head (BTL) for 3 mobile, GSK and Disney.
• Financial branding for a international design consultancy.
• Head of Graphics creative for a 50+ architecture and planning practice.
• Photography retoucher.
Extended details here: Complete CV
Education
1990’s: Ravensbourne College of Design and Communication
2:1 3D design – BA Hons
UX Tools
Low and high fidelity prototype software
Figma (Champion) – 5 years
- Design System Architecture: Architected, scaled, and governed enterprise multi-platform (Web, iOS, Android) design systems.
- Advanced Figma Execution: Engineered multi-brand/multi-theme token variable architectures, dynamic component libraries, and design tokens to streamline white-labelling.
- E2E Strategy & Execution: Delivered E2E journeys for complex digital products.
- Cross-Functional Leadership: Bridged design, engineering, and product leadership to establish shared standards and accelerate release cycles.
MIRO – Workshop Ninja
- Workshop Facilitation: Led cross-functional design sprints, discovery sessions, and systems mapping workshops.
- Workstream & Journey Architecture: Modelled component dependency maps to clarify product architecture before design.
- Cross-Functional Bridge: Used collaborative visual whiteboarding to establish shared language across design, development, and business strategy.
Software
Instructor level: Adobe Creative Suite
• InDesign | Photoshop | Illustrator | Acrobat
Tracking and Process: Confluence | JIRA
Knowledge of: HTML and CSS
Interests
Furniture | Interior design, esp Mid Century Modern.
Keeping active with football, skiing and cycling.
Avid Francophone incl. language, touring and culture.
WordPress – All things Techie.
UX Skill Set
User Experience Design, UX, UXD, Customer Experience, HIG, Android Material UI, Design S¬ystems, Creative Direction, Branding, Service Design, Experience Mapping, Blueprints, Customer Journeys, Facilitating Workshops, Mobile First, User Interface, Logo, Corporate Identity, Financial Services, Retail Banking, Business Banking, Wealth Management, Gambling, Casino, Healthcare, Recruitment, Photoshop, Illustrator, InDesign, Sketch App, Adobe, Figma,
Tags
android app awareness brand branding communication communications design designer ID identity image manipulation ios iPhone mobile NFC phone photoshop expert russell webb russel web freelance graphic design senior designer touch-points UI UX web
Summary Points
Multiple sectors
15+ years of experience Financial | Gambling | Education | Healthcare
UX Pedigree
Spearhead the UX design process from ideation to launch, with a focus on stakeholder mngt.
Adaptable
Champion the UCD design process, service design, experience mapping, and customer journeys.
Tools
Instructor-level with comprehensive expertise in Figma, Adobe Creative Suite, and all Agile frameworks.
My USP
Expert facilitator with a proven track record of delivering engaging workshops and training sessions.
Get in touch
15 Years Experience | Workshop Wizard | Design System Ninja
Finance | Gambling | Healthcare | Recruitment
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CV
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