Russell Webb Design

Tag: communications

  • How to run on-site UX Workshops and make them both valuable and fun

    How to run on-site UX Workshops and make them both valuable and fun

    TLDR: Recently, I had the privilege of leading a Design Thinking on-site 3-Day UX workshop for a global financial news organisation, a pioneering force in the industry. These workshops marked the launch of the discovery phase for a groundbreaking new product, and I was thrilled to guide the team through an immersive and productive experience.

    Contents

    Let’s set some ground rules

    Before I begin, let’s be clear, planning and preparation are you best friends. Be aware, planning creative sessions like these take time. Allow double the preparation time to the actual workshop time, so this three-day think tank translates to six days of dedicated planning. Having this knowledge is golden, don’t set yourself up to fail because you haven’t done your homework. Avoid the pitfalls of a hastily assembled workshop and set the stage for a truly groundbreaking experience.

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  • Using Experience Maps to plot your Customer Journeys

    Using Experience Maps to plot your Customer Journeys

    TLDR: Understanding your users through persona building and experience mapping helps uncover critical user needs across the customer lifecycle.

    This is a continuation from the article ‘Digging deeper to understand your users‘, I urge to read this to gain a better understanding on the UX process and concepts within this post.

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  • 10 considerations when designing for mobile

    This is the first 10 steps to take your mobile design skills to the next level

     Watch the animated version here

    10 Considerations For Mobile DesignWhen designing for the desktop you can consider the end-user environment, when designing for print you can picture where the magazine will be read but when design for mobile the end-user scenarios are so varied and so far ranging that todays savvy mobile designer needs to develop an entirely different skill set.

    Mobile Meet Up - Glassblowers in London's SohoThis is the edited version of a presentation I gave at Mobile Meet Up on Tues 27th Sept about ‘10 key considerations when designing for mobile ‘.  I must stress this doesn’t mean there are only 10, in fact it’s the opposite, there are many more considerations. But here are my top 10:

    1. Real Estate

    10 key considerations when designing for mobile

    Whether you coming from a desktop background or from advertising the canvas size you have to pay with is drastically reduced on the mobile environment.

    Over the years the relative screen size difference has increased. The difference between the smallest (128 x 128) and the largest (800 x 480) is now a factor of 23. That means the largest screen is 23 times bigger than the smallest one.

    2. Design with distraction front-of-mind

    10 key considerations when designing for mobile
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  • Marketing your App through the channels

    How to marketing a brand new digital product

    This is the challenging part of any marketing brief. You can target your Digital Tribes, whether they be Early Adopters or true Laggards, one sure-fire way is through traditional streams. Using traditional media is a concrete method of new product promotion and should not ignored. Remember: Print is NOT dead.

    Building scenarios

    Building scenarios

    An effective method fo marketing a product to place a customer into the shoes of a typical user.

    "I've got a secret but I can't tell anyone"

    This opening statement defines a need state for this privacy service. Then you explain the scenario and how the product can benefit that customer. If you can translate this into an attractive case-study, then you have a winner.

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  • Design Trends For Mobile – Part 5: Minimise The Taps

    Design Trends For Mobile - Part 5 _ Minimise The Taps

    Download hereDesign Trends For Mobile – Part 5 – Minimise The Taps.pdf

    Design Trends in Mobile

    This is the 5th part in a series of trends that I have wit­nessed in the design world.  When designing, design for short bursts of activity similar to how people use phones across the board—in short bursts of activity. Users probably won’t sit for an hours going through your masterpiece, they will take bite-sized chunks and digest it at their will. These trends and UX have now become best prac­tice in mobile design and an essen­tial skill-set for the experienced UI designer.

    It’s best to minimise your grand concepts to a simple set of options that gets the job done.

    Less functionality = Simple user interface = Easily perceived and understood

    DesignTrendsForMobile-Part5_MinimiseTheTaps

    Minimise The Taps

    Limit your options and lead users through a series of simple choices, limiting options to 5-7 big links at any stage. Effectively holding the users hand and guiding them through is a specialism that all UX designers need to master.

    Download hereDesign Trends For Mobile – Part 5 – Minimise The Taps.pdf

    info@russellwebbdesign.co.uk

    This is but part of an examination of broad design principles russellwebbdesign generated for the design community. Please contact us further to discuss if your brand (or it’s design) can really wants to benefit from effective communication and good graphic design: info@russellwebbdesign.co.uk

    If this, or any other post has peaked your interest, please leave your comments below

  • Protected: ‘Cloud Service’ Design and UI – from sketchbook to wireframe to branding

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