Russell Webb Design

Tag: awareness

  • Our vision for Shopping on Mobile Web

    TLDR: El Corte Inglés, a retail giant, needs a mobile app refresh to captivate customers and boost sales. Create a seamless shopping experience with: intuitive navigation, media-rich content, that is mobile-optimised Features and has a streamlined checkout to transform their UX into a powerful sales driver.

    Contents

    Coverpage

    Overview

    El Corte Inglés S.A. (English: The English Cut as in tailor’s cut), headquartered in Madrid, is the biggest department store group in Europe and ranks 4 worldwide. El Corte Inglés is Spain’s only remaining department store chain, as well as owner of several associated businesses, such as supermarket chains Hipercor, Supercor & Opencor, fashion chain Sfera as well as a travel agency (Viajes El Corte Ingles) and telephone provider (Telecor).

    Brief

    Incorporating a nav search, a store finder with the traditional basket top right design a media rich experience for shopping on  your phone. By captivating a customer and therefore increasing spend, design a system of sub navigation that is convincing and compelling. Drilling deeper into the experience, screens can display products with the the added mobile features of sort and zoom.  Product Info and descriptions, including ‘Add to Basket’ and ‘Wish List’ functionality plus the ability to share your purchase are all important consideration.

  • Branding an iPad Casino App

    Branding an iPad Casino App

    1.0 Aims and Objectives

    To produce the best-in-class iPad and iPhone App for playing slots and table games.

    Recently I was involved in conceptualise and leading the UI for a iOS casino App for both iPhone and iPad.  I’m not going to detail all design decisions here but walk you through my perspective on why branding for this product is so important and why the decisions made differentiate it enough to stand-out in what is already a fiercely competitive and crowded marketplace.

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  • UK Household Retail Co – iPhone and Mobile Web Concepts

    TLDR: Propose an approach fro the The White Company to stay ahead of the curve and deliver an exceptional mobile shopping experience that aligns with their brand values.

    Contents

    Insight

    In spite of its rapid growth, The White Company retains a firm grasp of its core values, identity and philosophy. It is consistently committed to supplying impeccably designed products that are of the finest quality and at outstanding value for money. In addition, levels of service (across every channel) are constantly monitored to provide a shopping experience that is second to none.

    This insight was taken to the next level with a series of inspirational iPhone App screen and Mobile Web visuals that formed part of a presentation on what these new channels can do you this business.

    * Please note

    These screens are just an indication of what we could do for you. Moving forward and after full scope many other options are available.

    ReferenceIntro pages

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  • 5 Key points when designing for Direct Mail (DM)

    What is Direct Mail (DM)

    direct_mail-layout1
    Direct marketing

    For many businesses, Direct Mail (DM) is by far the most cost-effective form of marketing. It allows you to target customers with greater accuracy than any other method.

    1. Target your design efforts

    Products and services directly to the end-user
    Products and services directly to the end-user

    Careful preparation to get the response rates you want is the way forward. These design have been specifically designed to hit those key demographics that statistically afford you the return thats worth it.

    2. Appeal to your target market

    Highly effective in both business and consumer markets
    Highly effective in both business and consumer markets

    DM is about hitting the right note, if you have a demographic that is heavily involved on the urban design and town p;anning make sure you create a series of compelling imagery around that subject matter. Here Architecture has been targeted, make sure your DM piece is effectively targeted too.

    3. “Feel” DM as part of an integrated promotional strategy

    feel-DM
    Feel DM piece – 25,000 print run

    Try a little variety with folded postcards and win your business more sales in the process. This is really how to crate a point of difference, a definite plus point in this tough market.

    4. Feel DM for image library Corbis

    ABC of DM
    Simple configuration of the fold provide that extra design resource

    5. Make an impact with a strong headline and bold imagery.

    Like reading a newspaper, the headline is the first thing people see before deciding to read the entire article or direct mail piece.

    Once a designer understands the best practices of direct mail design, they have the opportunity to adjust elements and test what works best for their audience. Split the mailing list in half and always test something; one thing at a time (i.e. – headline only, offer only, positioning of images, etc). Be sure to have a strategy in place to measure responses.

    This is but part of a selection of concept ideas. Please contact us further to discuss if your brand really wants to benefit from this immersive experience here: info@russellwebbdesign.co.uk

    If this, or any other post has peaked your interest, please leave your comments below

     

  • ‘Revisiting’ a Price Comparison Restaurant Finder App

    MoneySuperMarket-PizzaApp

    Insight

    Many years ago, while conceptualising mobile experience for a London-based creative agency I proposed the following for a price comparison client. I wanted to post it here to illustrate how this type of creative has chnaged since back in the day. I love the mention of the App Store as being an ‘exciting place’, but more importantly I retrospectively enjoy the fluid hand-drawn presentation style I had back then. Read on for more old school insight!

    MoneySuperMarket_PizzaFinder-Scan_Page_1

    Insight

    Moneysupermarket (MSM) have a strategy to leverage their comparison brand and branch out into the App market. This is a very exciting space and MSM are keen to increase their presence.

    Brief

    Utilising the API source from Moneysupermarket, deliver a real WOW experience for leveraging to the Moneysupermarket brand a hand-held and convenient way to find a pizza near you. This app will be section designed, filtering out pizza types and sizes, allowing the user to access special deals and discounts relative to their location and providing a unique ‘radar’ feature for locating pizzas.

    MSM offer a difficult branding experience. Purely because the logo and the values of the company contradict each other. Clearly for a unified brand experience there needs to be some consistency – as MSM are generating a family of iPhone Apps, the same (or brand) should run across all interfaces. This App revolved around the red wine colour.

    MoneySuperMarket - Pizza App. iPhone App to find and compare pizza located near to you.

    Loading Screen

    Following the suite of application already in existence this home page uses a brand texture while re-enforcing the new icon.

    MoneySuperMarket - Pizza App. iPhone App to find and compare pizza located near to you.

    Home

    ‘Hot Deal’ and ‘New Offer’s are previewed via a carousel, the phone location software allows for offer nearst to you and feeds the ‘Latest Deals’ – all feed direct to the home page.

    MoneySuperMarket - Pizza App. iPhone App to find and compare pizza located near to you.

    Pizza Price Compare

    Selecting a slice size and topping the app then uses the MSM customised API source to find pizzas set to that criteria.

    MoneySuperMarket - Pizza App. iPhone App to find and compare pizza located near to you.

    Radar

    Adding a certain element that is both fun and ‘gimmicky’ the radar screen rotates and blips on finding the pizza near you.

    MoneySuperMarket - Pizza App. iPhone App to find and compare pizza located near to you.

    Registration page

    Adding your postcode and email address allows for MSM to feed your voucher and supply the user with an improved experience.

    russellwebbdesign

    RussellWebbDesign: Get your fill of UX trends, case studies and best practice

    Pique’d your interest?

    This is but part of a selec­tion of design information rus­sell­webb­de­sign gen­er­ated for the creative community out there. Please con­tact me fur­ther to dis­cuss how your brand can ben­e­fit from the new channel: info@russellwebbdesign.co.uk

    If something has peaked your interest. Please leave a comment below.

  • Pay With Your Phone #4 – Voucher Payment

    Mobile Wallet Payment Experiences…#4

    You can watch the animated version here

     

    In-store mobile voucher payment

    The value of voucher purchase, and the growth of Groupon have inspired this type of purchase across many channels, especially mobile. The benefits mobile vouchers deliver include increased revenues, improved brand loyalty and instant, measurable direct-to-customer marketing.

    Pay With Your Phone#4 -Voucher Payment 1

     

    Jane takes her phone out while in the queue

    Pay With Your Phone#4 -Voucher Payment 2

     

    Jane confirms payment by entering her PIN

    Pay With Your Phone#4 -Voucher Payment 3

     

    She taps the payment terminal and the phone reacts

    Pay With Your Phone#4 -Voucher Payment 4

     

    She then rates the service inside the application and sends the results back

    Pay With Your Phone#4 -Voucher Payment 5

     

    She then shares this rating with friends on Facebook

    Pay With Your Phone#4 -Voucher Payment 6

     

    This is much better thinks Jane as she leaves the store

    Pay With Your Phone#4 -Voucher Payment 8

    You can preview the mini-presentation here or via our You Tube Channel here


    If this, or any other post has peaked your interest, please leave your comments below