Tag: communication

  • Brand logo design in 5 steps

    Brand logo design in 5 steps

    TL;DR; The branding exercise showcasing a need for a standout, flexible, unique, and impactful logo marque. From sketching, client involvement, standardising the colour palette to finessing the design into a fully-fledged product.

  • 8 reasons why you should use sidebar as navigation

    8 reasons why you should use sidebar as navigation

    Why is this new style of popular navigation winning hands down against old-fashioned navigation methods? Well, here’s my take on why, in eight easy sound bites.

  • 10 considerations when designing for mobile

    This is the first 10 steps to take your mobile design skills to the next level  Watch the animated version here When designing for the desktop you can consider the end-user environment, when designing for print you can picture where the magazine will be read but when design for mobile the end-user scenarios are so…

  • Adult Dating Brand – Can you choose the right look n’ feel?

     Watch the video here Low Key Dating Brief: Tale an existing site, still young and yet to launch fully, and refresh the look n’ feel with new brand mark and ‘sexy and sassy’ imagery. Branding What should this brand look like, and how should it segment  This brand has focussed down on three zones: Singles Adults Matures This part of the process looks…