Russell Webb Design

Tag: photoshop expert

  • Brand logo design in 5 steps

    Brand logo design in 5 steps

    TL;DR; The branding exercise showcasing a need for a standout, flexible, unique, and impactful logo marque. From sketching, client involvement, standardising the colour palette to finessing the design into a fully-fledged product.

    Contents

    1. Lets get started with… R&D

    I have recently been involved in a branding exercise for a company that has over over 20 years experience in consultancy, project management and business analysis. This isn’t a new sphere of business, there is plenty of competition out there so a stand out logo marque that was…

    • Flexible
    • Unique
    • Impactful

    … was essential. So I presented a limited selection of ideas as I feel, after a certain amount of years, I’m qualified not to waste the client’s time presenting numerous options. This is a concept shared by the likes of David Airey on his site logodesignlove.com

    DAA_dragonheadConsultancy-BrandMarque_Page_04
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  • 10 considerations when designing for mobile

    This is the first 10 steps to take your mobile design skills to the next level

     Watch the animated version here

    10 Considerations For Mobile DesignWhen designing for the desktop you can consider the end-user environment, when designing for print you can picture where the magazine will be read but when design for mobile the end-user scenarios are so varied and so far ranging that todays savvy mobile designer needs to develop an entirely different skill set.

    Mobile Meet Up - Glassblowers in London's SohoThis is the edited version of a presentation I gave at Mobile Meet Up on Tues 27th Sept about ‘10 key considerations when designing for mobile ‘.  I must stress this doesn’t mean there are only 10, in fact it’s the opposite, there are many more considerations. But here are my top 10:

    1. Real Estate

    10 key considerations when designing for mobile

    Whether you coming from a desktop background or from advertising the canvas size you have to pay with is drastically reduced on the mobile environment.

    Over the years the relative screen size difference has increased. The difference between the smallest (128 x 128) and the largest (800 x 480) is now a factor of 23. That means the largest screen is 23 times bigger than the smallest one.

    2. Design with distraction front-of-mind

    10 key considerations when designing for mobile
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  • Hybrid Betting App for Android

    Brief: Refresh an Existing Android Hybrid Betting App for Unibet

    Presented as a prime example of evolution through to revolution, this time critical design refresh delivered a vastly improved user experience. User are able to bet on:

    • Live events
    • Navigate and explore betting odds using the phones functionality
    • Locate events nearby to place bets on.

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  • Marketing your App through the channels

    How to marketing a brand new digital product

    This is the challenging part of any marketing brief. You can target your Digital Tribes, whether they be Early Adopters or true Laggards, one sure-fire way is through traditional streams. Using traditional media is a concrete method of new product promotion and should not ignored. Remember: Print is NOT dead.

    Building scenarios

    Building scenarios

    An effective method fo marketing a product to place a customer into the shoes of a typical user.

    "I've got a secret but I can't tell anyone"

    This opening statement defines a need state for this privacy service. Then you explain the scenario and how the product can benefit that customer. If you can translate this into an attractive case-study, then you have a winner.

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  • Protected: ‘Cloud Service’ Design and UI – from sketchbook to wireframe to branding

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  • Protected: icanhaveit.com – Site Evolution to Revolution

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