Russell Webb Design

Tag: identity

  • How to launch a digital product using social channels

    How to launch a digital product using social channels

    TLDR: Fostering a close working relationships with your client and presenting with constructive feedback is crucial when building trust and is key to producing better work, especially when delivering across social channels.

    Contents

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  • Branding a Russian Hedge Fund

    How brand identity works

    Integrated brand identify both help reputation and consumer awareness. I was tasked with conceptualising a strong brand identity for a new Russian hedge fund. This involves developing routes that generated the tone, style and flavor of the brand across a 2D and 3D environment. This includes, but is not limited to;

    • color
    • type
    • photography/imagery
    • logos
    • design grid
    • Signage

    Here is how I did it;

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  • Unique Lowest Bid Site – UX Redesign

    Watch the videoWatch the video here

    icanhaveit.com – Site redesign

    Taking an existing but tired site, refresh and rebrand it up to modern day standards.

    icanhaveit.com - Redesign Complete Site

    Logo refresh

    With a focus on readability and execution, the logo has be refined and simplified. This is only an online print so RGB was the primary driver.

    icanhaveit.com - Redesign Complete Site

  • Hybrid Betting App for Android

    Brief: Refresh an Existing Android Hybrid Betting App for Unibet

    Presented as a prime example of evolution through to revolution, this time critical design refresh delivered a vastly improved user experience. User are able to bet on:

    • Live events
    • Navigate and explore betting odds using the phones functionality
    • Locate events nearby to place bets on.

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  • The perfect cycle hire companion tool

    Watch the video See ‘Barclays Bikes Android and iPhone App’ Video here

    Create the perfect companion tool for the Barclays Cycle Hire scheme

    Aims and objectives

    • Launch an application (on Android too) with better functionality and usability than all competitors.
    • Amplify Barclay’s dedication to innovation.
    • Make a positive contribution to London.
    • Promote active lives – and create business benefits from this.
    • Promote a sustainable and environmentally friendly mode of transport.

    Differentiate the app through strong Barclay’s brand presence

    From Boris bikes to Barclay’s bikes… ensure users are aware this is the official application and be the greatest Cycle Hire App ever

    Barclay’s Cycle Superhighways are new cycle lanes into central London from outer London

    • Improve cycling conditions for people who already commute by bike
    • Encourage those who don’t to take to pedal power and keep fit
    • Help cut congestion
    • Relieve overcrowding on public transport
    • Reduce emissions.

    Key ‘Must-Have’ features

    • Launch with iPhone and Android applications
    • Integrate cycle hire and cycle superhighways
    • A focus on enabling cyclists to ‘do and discover’
    • A focus on London as a cycling community
    • Core functionality around location and journeys
    • Additional functionality – a ‘must use’ application

    Here are just a selection of Android screens

    It was important that the growing Android community felt included as iOS is seen as the dominant player in this market. An entirely different UI was developed that benefited from Androids unique functionality. Widgets were developed and integrated features included to aid the experience.

    Cycle Finder

    Find the nearest docking station right now

    • Locate me (nearest docking stations)
    • 2D Map view (Google maps)
    • Satellite map view (Google maps)
    • Augmented Reality view
    • List view

    Superhighway

    Barclay’s Cycle Superhighways (BCS) are cycle routes running from outer London into central London. 

    • They give you safer, faster and more direct journeys into the city.
    • We’ve improved road surfaces and improved junctions for a more comfortable ride, and each Superhighway has a clear, unique identity, with blue surfaces to increase driver awareness.

     

    Watch the videoSee ‘Barclays Bikes Android and iPhone App’ Video here

    This is but part of a larger proposal russellwebbdesign designed and conceptualised for Barclays Capital. In this case it was a complete App Design, from providing the creative at pitch level to final delivery. To discuss what your brand really wants from mobile, contact us on: info@russellwebbdesign.co.uk

  • Free Pay Pal buttons for UI designers everywhere

    PayPal button

    An essential part of the UI designers job is to quickly and cleverly visuals client concepts. So, to all my fellow designers out there please feel free to download the vector, resolution-independent ‘PayPal button‘ Adobe Illustrator file package.

    Download here

    All I ask is you drop a comment if you used the file successfully
    payPal_Buttons

    You can download the PayPal GUI package here

    Download here

    All I ask is you drop a comment if you used the file successfully

    This is only part of the offer russellwebbdesign generated for my UX/UI designer buddies out there. Please contact us further to discuss if your brand really wants to benefit from this new immersive experience here:info@russellwebbdesign.co.uk

    If this, or any other post has peaked your interest, please leave your comments below