Russell Webb – UX Designer
Based in central London, United Kingdom 🇬🇧
Russell Webb | UX Designer
Based in central London, United Kingdom 🇬🇧
Key skills
Driving User-Centric Innovation
A seasoned UX leader with over 12+ years of UX experience, I excel at driving product development and innovation across diverse industries. I lead Design Thinking that spans strategic UX leadership, Design Systems, ways of working, and workshop facilitation.
I have a proven track record of empowering digital transformation, fostering agile, and balancing user needs against business objectives on complex and user-centric web and mobile platforms across high-performing agency and client-side teams.
Work experience
09/20- present time: Backbase – Engagement Banking Platform
Senior UX Designer
UX LEADERSHIP
• Empowered Digital Natives to monitor their own finances, propelling Raiffeisen’s €3.8M retail banking customers and other financial services into the neobank era.
• Enabled a ‘go fast early‘ mindset for Furness Building Society, a venerable UK institution.
• Human-centered UI. Think: Frictionless consent flows, High-fidelity data viz, Trust-first UX patterns
UX STRATEGY
• Present UX Strategy through engaging workshops as part of a sweeping roadmap initiatives.
• Empowered a generation of mobile-first savvy Gen Xers and cultivate a thriving millennial user base for Hellenic Bank, Greece’s second-largest bank.
UX INNOVATION
• Drive the UX Strategy for Standard Bank, Africa’s largest lender, revolutionising their digital banking experience.
• Streamlining the UX Ways of Working by introducing a dual-track UX approach to balancing client customisation requests.
12/19- 02/20: Ness Digital
UX Lead (Team: 3) – Contract
FACILITATE UX / BUSINESS WORKSHOPS
• Facilitate a business and user-centered workshop for a multi-national educator.
• Delivering a Value Prop, generating Journey Maps and concluded with a goal-orientated Product Roadmap.
09/17- 11/19: EPAM Systems
Principal UX Designer
ESTABLISH. TEACH. INFORM.
• Establish a best practices UX process within a mature team for UBS Group, the Swiss multinational.
• Raised stakeholders’ UX awareness, build Design Systems, and set workflow expectations (workshops, wire-framing, prototyping, features).
WORKSHOP FACILITATION
• Facilitate an off-site ‘UX Workshops’ to launch the Discovery Phase for Thomson Reuters flagship product.
• Understand the current service, redefine problems and discover new ones.
USER PERSONAS
• Consult within Schroders Digital Engagement team, drive an education piece on users and their needs. Map key personas journeys that will inform a new IA.
04/12-05/17: Sportingbet / GVC / bwin
Lead UX / UI Designer (Team: 3)
EMPATHISE. ITERATE. PROTOTYPE.
• Led UX/UI design for one of the world’s largest online betting, casino and gambling companies, prioritising user needs over features and technology across 14 territories
01/98-01/11: A further 5 creative positions
From Creative Director to Creative Lead, Branding Specialist to Graphics Head
• App design for Barclaycard / Barclays.
• Group Head (BTL) for 3 mobile, GSK and Disney.
• Financial branding for a international design consultancy.
• Head of Graphics creative for a 50+ architecture and planning practice.
• Photography retoucher.
Extended details here: Complete CV
Education
1990’s: Ravensbourne College of Design and Communication
2:1 3D design – BA Hons
UX Tools
Low and high fidelity prototype software
• Figma (Champion)
• MIRO
• Sketch App
• Proficent: InVision | Omnigraffle Pro | Balsamiq | Azure
Software
Instructor level: Adobe Creative Suite
• InDesign | Photoshop | Illustrator | Acrobat
Tracking and Process: Confluence | JIRA
Knowledge of: HTML and CSS
Interests
Furniture | Interior design, esp Mid Century Modern.
Keeping active with football, skiing and cycling.
Avid Francophone incl. language, touring and culture.
WordPress – All things Techie.
UX Skill Set
User Experience Design, UX, UXD, Customer Experience, HIG, Android Material UI, Design Systems, Creative Direction, Branding, Service Design, Experience Mapping, Blueprints, Customer Journeys, Facilitating Workshops, Mobile First, User Interface, Logo, Corporate Identity, Financial Services, Retail Banking, Business Banking, Wealth Management, Gambling, Casino, Healthcare, Recruitment, Photoshop, Illustrator, InDesign, Sketch App, Adobe, Figma,
Tags
android app brand branding communication design designer mobile photoshop expert senior designer UI UX
Summary
Multiple sectors
15+ years of experience Financial | Gambling | Education | Healthcare
UX Pedigree
Spearhead the UX design process from ideation to launch, with a focus on stakeholder mngt.
Adaptable
Champion the UCD design process, service design, experience mapping, and customer journeys.
Tools
Instructor-level with comprehensive expertise in Figma, Adobe Creative Suite, and all Agile frameworks.
My USP
Expert facilitator with a proven track record of delivering engaging workshops and training sessions.
Get in touch
15 Years Experience | Workshop Wizard | Design System Ninja
Finance | Gambling | Healthcare | Recruitment
Download and keep
CV
Workshops to stakeholder mngt and much more
Or just leave a comment below.
A Designer’s AI Experiment
Blank Canvas to Digital Playground
Key skills
Multiple sectors
15+ years of experience Financial | Gambling | Education | Healthcare
UX Pedigree
Spearhead the UX design process from ideation to launch, with a focus on stakeholder mngt.
Adaptable
Champion the UCD design process, service design, experience mapping, and customer journeys.
Tools
Instructor-level with comprehensive expertise in Figma, Adobe Creative Suite, and all Agile frameworks.
My USP
Expert facilitator with a proven track record of delivering engaging workshops and training sessions.
Work experience
09/20- present time: Backbase
Senior UX Designer – Consultant
Raiffeisen Suisse
End-to-end UX consultancy for 3.8M retail banking clients
Evelyn Partners
Shape the future of wealth management technology
Standard Bank
Trail blazed sign-off for Africa’s biggest lender
UX Leadership
- Enabled a ‘go fast early‘ mindset for Furness Building Society, a venerable UK financial institution
- Empowered management teams to embrace new WoW, driving organisational agility
Kickstart UX understanding
- Championed groundbreaking portfolio wealth tools across web & mobile for Evelyn Partners – a Top 6 Wealth Manager
- Empowered Digital Natives to manage and monitor their own finances and propelling the company into the neobank era
UX Strategy
- UX transformation for Raiffeisen (CH), a financial behemoth with 3.8M retail banking clients & CHF 229BN under mngt
- Present a UX Strategy through engaging workshops as part of a sweeping digital metamorphosis. See: MORE ON DARK MODE
Mobile-First
- Empower a generation of digital savvy Gen Xers and cultivate a thriving millennial user base for Hellenic Bank, Greece’s second-largest bank
- With 2,600+ employees and 75 branches, the C-suite sought to expand and elevate their digital offerings
UX Innovation
- Drove the UX Strategy for Standard Bank, Africa’s largest lender, revolutionising their digital banking experience
- Streamlining the UX sign-off process and introducing a dual-track UX approach to balancing client customisation requests
Digital onboarding
- Embarked mid-project to revitalised the UX for Caixa Geral de Depósitos (CGD), Portugal’s largest bank
- Mobile onboarding – Pioneer best practices for SME onboarding, incl. passcode management, device registration, and biometrics
12/19- 02/20: Ness Digital
UX Lead (Team: 3) – Consultant
Facilitate UX / Business Workshops
- Facilitate a business and user-centered workshop for a multi-national educator.
- Delivering a Value Prop, generating Journey Maps and concluded with a goal-orientated Product Roadmap.
09/17- 11/19: EPAM System, Inc
Principal UX Designer – Consultant
Establish. Teach. Inform.
- Establish best practices UX process within a mature team for UBS Group – Largest Swiss multinational with $3.2TR under mngt
- Raise Stakeholders UX awareness, build Design Systems, and set workflow expectations (workshops, prototyping, features)
Workshop Facilitation
- Facilitate an off-site ‘UX Workshops’ to launch the Discovery Phase for Thomson Reuters flagship product.
- Understand the current service, redefine problems and discover new ones.
Users Personas
- Within Schroders Digital Engagement team, drive an education piece on users and their needs. Map key personas journeys that will inform a new IA for schroders.com
04/12-05/17: Sportingbet / GVC / bwin
Lead UX / UI Designer (Team: 3)
EMPATHISE. ITERATE. PROTOTYPE.
- UX/UI design lead at one of the world’s largest online betting and gaming companies involves putting the user and their needs ahead of features and technology over of 14 territories.
07/11-12/11: Steely Eye Digital Media
Creative Director (Team:4)
- Lead creative work in new business and existing clients, including concept/design and interactive/web/mobile web and app design
- Deliver persuasive concepts to completion in a professional and engaging manner
- Clearly communicate and educate creative direction to all departments
- Manage art direction, design, copywriting, and UX/UI plus creative tech
Please note:
This is my EXTRA CV…
So it is a little long
03/10-06/11: MIG (Mobile Interactive Group)
Creative lead
- Mobile web and App design for Barclaycard / Barclays across iPhone and Android
- Consumer experience and App concept generation for M&S, New Look, Rimmel and more
02/08-02/10: Coutts Creative – part of the Bezier Group
2D Retail Group Head (Team: 6-8)
- Group Head specialising in BTL solutions for many UK brands incl: 3 mobile, GSK and Disney.
- Instrumental in three successful pitches generating £1.8M in client spend
- Lead creative for retail orientated campaigns for Superdrug, ASDA, Sainsbury and Warner Bros
10/05-02/08: Allen International
Senior Designer – Branding
- A Top 50 international design consultancy specialising in financial branding
- Instrumental in three successful pitches generating £1.8M in client spend
- Designed a flexible graphics interior grid, kit-of-parts brand ID and communications for several European banks, including literature, signage and eventual guidelines
03/04-04/05: Gardner Stewart Architects
Head of Graphics
- Lead graphics creative for a 50+ architecture and planning practice in London Bridge
- Department head and Brand Guardian – managed the two companies’ brand direction
10/98-03/04: image100
Creative Designer (promoted from retoucher upwards)
- Responsible for the complete brand awareness of the image library ‘image100’ in Soho.
- Brand ID – to include brochures, catalogues, cd design, photo-shoots, DM and advertising.
Education
1990’s: Ravensbourne College of Design and Communication
2:1 3D design – BA Hons
UX Tools
Low and high fidelity prototype software
- Figma (Champion)
- Sketch App
- Proficent: InVision | Omnigraffle Pro | Balsamiq | Azure
Software
Instructor level: Abode Creative Suite
- InDesign | Photoshop | Illustrator | Acrobat
Tracking and Process: Confluence | JIRA
Knowledge of: HTML and CSS
Interests
Furniture | interior design. 5-a-side football. French. Skiing. WordPress. Tech.
Tags
User Experience Design, UX, UI, Branding & Identity, Figma, Design Systems, Service Design, Experience Mapping, Customer Journeys, Facilitating Workshops, Mobile Design, User Interface, Logo Design, Icon Design, Corporate Identity, Creative Direction, Customer Experience, Android UI, Sketch App, Adobe Creative Suite,
Discover high-impact UX case studies
Portfolio case studies describing design, my UX process, and business impact.
From boosting user adoption in fintech, to improving trust with responsible gambling through to retaining Millennials in the world of ‘digital lotteries UX’ to leveraging key USPs for mobile healthcare.
Get in touch
15 Years Experience | Workshop Wizard | Design System Ninja
Finance | Gambling | Healthcare | Recruitment
Download and keep
CV
Workshops to stakeholder mngt and much more
Or just leave a comment below.