touch-points
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“Renaissance Credit” Brand Identity
Who are Renaissance? Renaissance Group offers unparalleled financial, investment and management expertise in high-opportunity emerging markets around the world. Brief Flying in from a high-level, take a creatively-led approach to reviewing the Renaissance Group brand. Propose a selection of radically different financial brand marques that move the group to the next level. Emphasis can be…
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Retail and Leisure Centre Brand Identity
Brief: Conceptulise the brand signature for a mult-unit retail leisure park this consisted of with the brandmark, typography, colour palette and other visual elements relating to the site. Total investment in the project will amount to €144m. The facility will become one of the first in the chain of shopping centres under the OZ brand.…
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Solpadeine in-store activation
GSK Provide innovative POP material for the pharmacy sector, increasing brand awareness, targeting consumers and pharmacy assistants for planned and unplanned journeys. Five environment touch-points: 1.Window 2.In-store 3.Behind the counter 4.Counter top 5.On-shelf Driving Awareness within the Independent Pharmacy The aim is to provide innovative point of purchase materials for the pharmacy sector, increasing brand…
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“Big Box” Financial Retail Branding
Brief Following a proven concept of retail marketing and how it can be adapted to retail banking, Banco took existing high street strategy and illustrated how it could work for ‘big box’ retailing. What is “big box” retail? The phrase “big box” has become the value neutral term describing this category of retail store. Other…
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