Category: Communication Design
Communication design is a mixed discipline between design and information-development which is concerned with how media intermission such as printed, crafted, electronic media or presentations communicate with people
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5 Radical Google Font Pairings
Typography is the closest thing digital design has to a physical texture. It sets the temperature of a website before a user even bothers to read the copy. Yet, a quick browse through most online portfolios or creative brand identity kits reveals a sea of the same corporate safety nets: polite, clean, and entirely forgettable…
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Using proto-personas to Know your user – Pt I
Despite resource limitations, this Content Audit project successfully utilised proto-personas to gain a deeper understanding of user needs. By consolidating and refining persona data into meaningful ‘chunks’, and effectively communicating findings to stakeholders, all lead to a deeper comprehension of users for all involved. This empowered us to move forward with the next stage –…
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Part II; How being more consultative can sooth the UX process – COVID Special
TLDR; Boost your workflow without breaking a Zoom sweat in this COVID-friendly remote special. Simplify KO’s, pinpoint problems, and find your perfect toolset—faster than a remote ping. Discover the limits of your daily grind. Then, unleash the life-saving power of Dual Track UX Delivery as a consultative designer.
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Part 1; How being more consultative can sooth the UX process – COVID Special
Improving your work-flow and getting buy-in can be a challenge. Follow this COVID-friendly remote working ABC to get your Agile team focussing on the ‘Yes’. By simplifying the KO process and outlining the problems to solve and you will quickly come to a shortlist of the better tools. As you discover their limits, from your…
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Design an upselling mechanic for wedding cakes
TLDR: Analyse competitor apps selling wedding cakes, you identified promotions and discount opportunities, bundles and samples to nudge customers towards Pre-made packages to increase premium sales. Rreatil Challenge I was recently challenged by a prominent UK-based high street retailer to conceptualise and design an App based upselling mechanic for wedding cakes, looking for an effective solution…
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How user personas can help crystallise the early stage design process
TL;DR; A large automotive client wanted to improve their dealer portal but the client needed guidance on understanding their audience’s needs and wants. Personas generation is a great to focus the team’s expectations and contributes to a better product and service. Contents B2B UX Case Study – Automotive Dealer Portal I was recently asked to provide…