Category: Communication Design
Communication design is a mixed discipline between design and information-development which is concerned with how media intermission such as printed, crafted, electronic media or presentations communicate with people
5 Radical Google Font Pairings
Typography is the closest thing digital design has to a physical texture. It sets the temperature of a website before a user even bothers to read the copy. Yet, a quick browse through most online portfolios or creative brand identity kits reveals a sea of the same corporate safety nets: polite, clean, and entirely forgettable…
Using proto-personas to Know your user – Pt I
Despite resource limitations, this Content Audit project successfully utilised proto-personas to gain a deeper understanding of user needs. By consolidating and refining persona data into meaningful ‘chunks’, and effectively communicating findings to stakeholders, all lead to a deeper comprehension of users for all involved. This empowered us to move forward with the next stage –…
Part II; How being more consultative can sooth the UX process – COVID Special
TLDR; Boost your workflow without breaking a Zoom sweat in this COVID-friendly remote special. Simplify KO’s, pinpoint problems, and find your perfect toolset—faster than a remote ping. Discover the limits of your daily grind. Then, unleash the life-saving power of Dual Track UX Delivery as a consultative designer.
Part 1; How being more consultative can sooth the UX process – COVID Special
Improving your work-flow and getting buy-in can be a challenge. Follow this COVID-friendly remote working ABC to get your Agile team focussing on the ‘Yes’. By simplifying the KO process and outlining the problems to solve and you will quickly come to a shortlist of the better tools. As you discover their limits, from your…
Design an upselling mechanic for wedding cakes
TLDR: Analyse competitor apps selling wedding cakes, you identified promotions and discount opportunities, bundles and samples to nudge customers towards Pre-made packages to increase premium sales. Rreatil Challenge I was recently challenged by a prominent UK-based high street retailer to conceptualise and design an App based upselling mechanic for wedding cakes, looking for an effective solution…
How user personas can help crystallise the early stage design process
TL;DR; A large automotive client wanted to improve their dealer portal but the client needed guidance on understanding their audience’s needs and wants. Personas generation is a great to focus the team’s expectations and contributes to a better product and service. Contents B2B UX Case Study – Automotive Dealer Portal I was recently asked to provide…