Category: Corporate ID

A corporate identity is the “persona” of a corporation which is designed to accord with and facilitate the attainment of business objectives. It is visibly manifested by way of branding and the use of trademarks.

  • Using proto-personas to Know your user – Pt I

    Using proto-personas to Know your user – Pt I

    Despite resource limitations, this Content Audit project successfully utilised proto-personas to gain a deeper understanding of user needs. By consolidating and refining persona data into meaningful ‘chunks’, and effectively communicating findings to stakeholders, all lead to a deeper comprehension of users for all involved. This empowered us to move forward with the next stage –…

  • Discovery Workshop to Roadmap in 3 days

    Discovery Workshop to Roadmap in 3 days

    How to facilitate an ideation workshop around solving problems, understanding through ideation, knowledge sharing (based on agreed on personas) and then attributing those personas, via SMEs validation, to surfacing UI to promote next steps plotted on a goal-oriented roadmap.

  • Dashboard UX to Business UI

    Dashboard UX to Business UI

    A one-stop-shop of real-time data from all sources, instantly accessed, no more hunting. Retrieve insights with key info just a click away, a single-source-of-truth of unifying data and the results speak volumes: 56% iPad growth in just 1.5 years with 100,000 meetings powered by the app this year. Empowered and efficient CCAs with a design…

  • Design habits – Tip your hat to your design heroes

    TLDR: Inspired by design masters, this can aide your creative process: User first through to competition analysis, (innovation nit imitation), tofamiliarity and then focus on value then finally beautiful execution Contents As a junior designer, way back when, I visited our local design museum (I studied in London, UK, so my local design museum was…