Category: Fintech
In today’s crowded financial landscape, branding is more than just an edge, it’s the difference between survival and success. With a plethora of options, discerning customers in developed markets demand compelling narratives to guide their hard-earned investments. This challenge intensifies in emerging markets, where trust and familiarity with traditional banking are scarce. Deep-dive-in…
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Real-World Messiness of Product Design
“T-shaped” expertise in Fintech, complex UX problem-solving, and commercially-minded design.
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Redefining Consent Mngt
Turn regulatory complexity into a simple, human-centered experience, showing enterprise level strategic thinking
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Solving complex user problems
This project successfully translated a complex real-world business problem into an initiative UX wireframe flow by using research and design tools to uncover and address critical touchpoints and pain points that led to a end-to-end (E2E) ‘Make a Payment’ journey with feature parity, respect to development Segmentation and the Integration of native and familiar patterns…
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Raising the bar for customer-facing support UX
AI-Powered Customer Service Revolution – AI is transforming customer service by offering personalised solutions, and UX plays a crucial role in creating intuitive and engaging customer experiences. By leveraging AI and focusing on UX, businesses can create a more personalised, efficient, and satisfying customer experience.
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Using proto-personas to Know your user – Pt I
Despite resource limitations, this Content Audit project successfully utilised proto-personas to gain a deeper understanding of user needs. By consolidating and refining persona data into meaningful ‘chunks’, and effectively communicating findings to stakeholders, all lead to a deeper comprehension of users for all involved. This empowered us to move forward with the next stage –…
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Dashboard UX to Business UI
A one-stop-shop of real-time data from all sources, instantly accessed, no more hunting. Retrieve insights with key info just a click away, a single-source-of-truth of unifying data and the results speak volumes: 56% iPad growth in just 1.5 years with 100,000 meetings powered by the app this year. Empowered and efficient CCAs with a design…