Web design
From Discovery to understanding the client’s goals, their target audience, and to their brand identity. Here I champion interviews, surveys, and competitor analysis within a compelling narrative using wireframing and prototyping, through to visual design. My goal is to create the foundations of a user-friendly interface, partnering typography, colour and imagery, to reach testing after launch ( and then iteration). This not only increases user engagement but tilts towards higher conversion rates that stack up against an improved brand image: Building trust with potential customers.
See below for a Skill Set Showcase on Information Architecture, UI/UX Design and on communication and collaboration.
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Alternative-group.com eCommerce Site
Brief: Build a brand around an existing IT supply company based in Paris. Redefine the logo and develop an e-commerce online experience from concept to implementation. DISCOVER | DEVELOP | DEFINE | DELIVER
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Hedgehogjobs.com Brand Identity
Brief: Develop the Brand ID for a new online recruitment site. To include the first touchpoint direction for all advertising, stationary and presentation material, brand guidelines and home page look n’ feel HedgehogJobs.com – Brand Guidelines PDF [6.9MB]
Empowering users with the financial tools they deserve
- Mastering Design Theory and Lean Agile
- Solve big problems, fast.
- How delight and speed are rewriting our UX playbooks
