+Critical UX Analysis
What are the philosophical underpinnings of HCI? By critically evaluating the latest trends in AI, and how to adopt Fitts’ Law and Hick’s Law and how these shape digital behaviour. From thought-leadership content to authoritative UX understanding as both a science and an art form.
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Design and create a ‘best-in-class’ mobile web site
The process of designing a mobile-only website for a leading healthcare company, focusing on task efficiency and leveraging the company’s unique selling proposition (USP) of a world-class medical health database. With insights into stakeholder management, design principles, navigation strategies, typography tips, and conclusions on prioritising the human experience over internal politics.
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Dashboard UX to Business UI
A one-stop-shop of real-time data from all sources, instantly accessed, no more hunting. Retrieve insights with key info just a click away, a single-source-of-truth of unifying data and the results speak volumes: 56% iPad growth in just 1.5 years with 100,000 meetings powered by the app this year. Empowered and efficient CCAs with a design…
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Blank Canvas to Digital Playground
When I heard about Figma’s new AI features, I had to put them to the test. My goal was simple: to see if an AI could take a high-level prompt and turn a blank canvas into a fully formed, interactive, and responsive landing page. The AI didn’t disappoint. It quickly generated a visually stunning site,…

