Category: +ROI of Design
Designed for product owners, executives, and decision-makers, this content translates complex UX principles into tangible business outcomes. From frameworks for prioritising features to guidance on integrating UX into the broader product roadmap.
-
5 Radical Google Font Pairings
Typography is the closest thing digital design has to a physical texture. It sets the temperature of a website before a user even bothers to read the copy. Yet, a quick browse through most online portfolios or creative brand identity kits reveals a sea of the same corporate safety nets: polite, clean, and entirely forgettable…
-
Using proto-personas to Know your user – Pt I
Despite resource limitations, this Content Audit project successfully utilised proto-personas to gain a deeper understanding of user needs. By consolidating and refining persona data into meaningful ‘chunks’, and effectively communicating findings to stakeholders, all lead to a deeper comprehension of users for all involved. This empowered us to move forward with the next stage –…
-
Dashboard UX to Business UI
A one-stop-shop of real-time data from all sources, instantly accessed, no more hunting. Retrieve insights with key info just a click away, a single-source-of-truth of unifying data and the results speak volumes: 56% iPad growth in just 1.5 years with 100,000 meetings powered by the app this year. Empowered and efficient CCAs with a design…
-
What is the role of open banking in the super app evolution?
TL;DR Open Banking unlocks a future where financial apps become indispensable partners, not just tools. A shift in the balance of power, more convenience, better financial education and more meaningful relationships with users. What’s next in this ecosystem; financial freedom, bulletproof investment flows, AI…
-
Using Experience Maps to uncover user behaviour Pt II
Crafting an unforgettable investment experience within the intricate world of investor behaviour unveiled a tapestry of needs and motivations that shape financial decisions. Using Experience Mapping these insights into the customer lifecycle were uncovered and common threads exposed.
-
How to run on-site UX Workshops and make them both valuable and fun
Recently I lead a Design Thinking off-site 3-Day UX workshops to launch the discovery phase of a new product for one of if not the largest financial news organisations in the world. I’d like to share with you how I did it and lessons learnt.