Design Strategy
Shaping the success of organisations by bridging the gap between design and business, Design Strategy fosters a user-centric approach, a framework for aligning design decisions to ensuring that design efforts are focused on creating value for stakeholders.
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Raising the bar for customer-facing support UX
AI-Powered Customer Service Revolution – AI is transforming customer service by offering personalised solutions, and UX plays a crucial role in creating intuitive and engaging customer experiences. By leveraging AI and focusing on UX, businesses can create a more personalised, efficient, and satisfying customer experience.
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Part 1; How being more consultative can sooth the UX process – COVID Special
Improving your work-flow and getting buy-in can be a challenge. Follow this COVID-friendly remote working ABC to get your Agile team focussing on the ‘Yes’. By simplifying the KO process and outlining the problems to solve and you will quickly come to a shortlist of the better tools. As you discover their limits, from your…
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Marketing your App through the channels
How to marketing a brand new digital product This is the challenging part of any marketing brief. You can target your Digital Tribes, whether they be Early Adopters or true Laggards, one sure-fire way is through traditional streams. Using traditional media is a concrete method of new product promotion and should not ignored. Remember: Print is NOT dead. Building…
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How user personas can help crystallise the early stage design process
TL;DR; A large automotive client wanted to improve their dealer portal but the client needed guidance on understanding their audience’s needs and wants. Personas generation is a great to focus the team’s expectations and contributes to a better product and service. Contents B2B UX Case Study – Automotive Dealer Portal I was recently asked to provide…
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Discovery Workshop to Roadmap in 3 days
How to facilitate an ideation workshop around solving problems, understanding through ideation, knowledge sharing (based on agreed on personas) and then attributing those personas, via SMEs validation, to surfacing UI to promote next steps plotted on a goal-oriented roadmap.
Empowering users with the financial tools they deserve
- Mastering Design Theory and Lean Agile
- Solve big problems, fast.
- How delight and speed are rewriting our UX playbooks
