+Featured
Featured content shines a spotlight on the cutting-edge and most innovative projects making waves in the world of UX. These projects delve into the exciting frontiers of UX and UI design, showcasing my versatility across diverse industries, from fintech and healthcare to fast-transactional gambling and recruitment technology.
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Marketing your App through the channels
How to marketing a brand new digital product This is the challenging part of any marketing brief. You can target your Digital Tribes, whether they be Early Adopters or true Laggards, one sure-fire way is through traditional streams. Using traditional media is a concrete method of new product promotion and should not ignored. Remember: Print is NOT dead. Building…
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How user personas can help crystallise the early stage design process
TL;DR; A large automotive client wanted to improve their dealer portal but the client needed guidance on understanding their audience’s needs and wants. Personas generation is a great to focus the team’s expectations and contributes to a better product and service. Contents B2B UX Case Study – Automotive Dealer Portal I was recently asked to provide…
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Discovery Workshop to Roadmap in 3 days
How to facilitate an ideation workshop around solving problems, understanding through ideation, knowledge sharing (based on agreed on personas) and then attributing those personas, via SMEs validation, to surfacing UI to promote next steps plotted on a goal-oriented roadmap.


