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+Critical UX Analysis

What are the philosophical underpinnings of HCI? By critically evaluating the latest trends in AI, and how to adopt Fitts’ Law and Hick’s Law and how these shape digital behaviour. From thought-leadership content to authoritative UX understanding as both a science and an art form.

  • Raising the bar for customer-facing support UX

    Raising the bar for customer-facing support UX

    AI-Powered Customer Service Revolution – AI is transforming customer service by offering personalised solutions, and UX plays a crucial role in creating intuitive and engaging customer experiences. By leveraging AI and focusing on UX, businesses can create a more personalised, efficient, and satisfying customer experience.


Empowering users with the financial tools they deserve. From Mastering Design Theory and Lean Agile, Solve big problems, fast to How delight and speed are rewriting our UX playbooks. See more Case Studies.

Empowering users with the financial tools they deserve

  • Mastering Design Theory and Lean Agile
  • Solve big problems, fast.
  • How delight and speed are rewriting our UX playbooks

More Fintech Case Studies