Concept proposal for tablet visibility in-store
M&S – In-Store Touch Screens Movie
There is a suite of new tablet computers available with a number of features, prices, and sizes. When it comes to experiential marketing for brick-and-mortar retail businesses, tablet computers offer a streamlined and personalised retail experience unlike any other.
For retail businesses looking to differentiate themselves from the competition through the use of innovative software applications, here are 5 reasons to include tablet devices as part of your digital retail strategy.
1. Tablets Improve Brand Perception.
Using tablets, retailers can provide a connected experience and a multichannel presence with a higher degree of service. Tablets provide a vehicle for customers to dive deeper into your brand while physically present in your retail space.
2. Experiential Retail Marketing.
Retailers are increasingly using tablets for assisted sales and experiential marketing, including associate-supported sales and self-shopping. Content can include search, product comparison, visualisation, social connections, and links to media about products.
3.Handheld Kiosks.
Imagine a shopping experience in which customers locate and select products on touchscreens at an interactive station, download product information on a mobile device, locate items in-store, and then use their tablet to check out. This personalises the shopping experience and eliminates checkout lines.
4.Mobile Pay Stations.
With credit card swipe add-ons, finger signatures on touchscreens, and email or SMS receipts, tablet computers can do anything a traditional cash register can do.
5. Digital media on the store floor.
Retailers have embraced the potential of digital signage – whether it’s used as an interactive menu board, wayfinding tool, or product showcase. Experiential retail marketing has taken a giant leap forward with the introduction of digital media on the store floor.
M&S – In-Store Touch Screens Movie
Some retailers are pushing digital signage a step further, by creating a retail experience in which customers and retailers better understand each other via data shared on mobile devices and broadcast to strategically located digital signage in the retail store.
All of this is accomplished via interactive digital media and software that integrates mobile phones, tablets, in-store kiosks, and digital signage via cloud computing!
It will take some dramatic changes in the store experience if a retailer wants to survive. Giving customers a compelling reason to shop and then delivering on an easy, pleasant shopping experience may sound simple, but putting it into practice is another issue.
Get in touch
This is but part of a selection of consumer experiences russellwebbdesign generated for differing retail companies. Please contact us further to discuss if your brand really wants to benefit from this new immersive experience here: info@russellwebbdesign.co.uk
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