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Re-invent in-store and e-commerce experiences

Sep 20, 2011

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RussellW3bbDesign

in Achieved, Retail Design

Concept proposal for tablet visibility in-store

experiential marketing

streamlined

personalised

There is a suite of new tablet computers available with a number of features, prices, and sizes. When it comes to experiential marketing for brick-and-mortar retail businesses, tablet computers offer a streamlined and personalised retail experience unlike any other.

For retail businesses looking to differentiate themselves from the competition through the use of innovative software applications, here are 5 reasons to include tablet devices as part of your digital retail strategy.

1. Tablets Improve Brand Perception.

Using tablets, retailers can provide a connected experience and a multichannel presence with a higher degree of service.

Tablets provide a vehicle for customers to dive deeper into your brand while physically present in your retail space.

2. Experiential Retail Marketing.

Retailers are increasingly using tablets for assisted sales and experiential marketing, including associate-supported sales and self-shopping.

Content can include search, product comparison, visualisation, social connections, and links to media about products.

3.Handheld Kiosks.

Imagine a shopping experience in which customers locate and select products on touchscreens at an interactive station, download product information on a mobile device, locate items in-store, and then use their tablet to check out.

This personalises the shopping experience and eliminates checkout lines.

4.Mobile Pay Stations.

With credit card swipe add-ons, finger signatures on touchscreens, and email or SMS receipts, tablet computers can do anything a traditional cash register can do.

5. Digital media on the store floor.

It will take some dramatic changes in the store experience if a retailer wants to survive. Giving customers a compelling reason to shop and then delivering on an easy, pleasant shopping experience may sound simple, but putting it into practice is another issue.

The Tablet-Driven Retail Evolution

Tablet technology fundamentally transforms the retail environment, elevating service standards and deepening brand perception

These multichannel devices facilitate experiential retail marketing, empowering customers with;

Interactive content
Product visualisation,
Social connectivity

…for assisted or self-service journeys.

Functioning as handheld kiosks and mobile pay stations, tablets streamline the entire process, allowing for personalised product location, instant information downloads, and eliminating traditional checkout bottlenecks.

Ultimately, deploying digital media on the store floor through tablets is a critical strategic imperative for retailers to create a compelling, easy, and modern shopping experience necessary for future survival