Russell Webb Design

Tag: m&s

  • Pay With Your Phone #7 – Make a payment via Social Media

    Mobile Wallet Payment Experiences…#7

    This is an edited presentation of the principles behind the concept ‘Pay with your Phone.’ Of all the mobile touch-points the (now) more realistic possibility of a mobile wallet, NFC and simplistic mobile commerce is perhaps the most exciting. This post concentrates on the user journey ‘Make a payment via Social Media’

    Pay with your Phone #6You can watch the animated version here

    Jane males a payment using social media

    Integrating mobile into a comprehensive cross-channel strategy ensures that you are meeting your customers where and how they shop for your products.

    Jane is chatting with her friends on her cellphone

    Integrating services within a preferred Instant Messager application is both more focussed to where customer are and provides that opportunity to leverage the already pre-existing clients base.

    She remembers she owes Lucy money

    Using real world scenarios and providing workable solutions drive home the Pay with your Phone concepts.

    She navigates to the Payment Card service contact inside here IM app

    Either through the applications Import function or the phone existing OS, the relevant details are loaded up.

    Jane uses SMS to transfer the amount to Lucy

    Using current technology Is both familiar to the user and relies on proven methods of communication.

    She received notification from Payment Card

    Notification that the transaction has been received successfully is net to Lucy.

    Jane is then able to continue messaging with her friends

    Designing an experience that has as little impact, proves to be more convenient than before and makes your life easier is what these mobile concepts are all about.

    Pay with your Phone #6You can watch the animated version here

    This is but part of a selection of consumer experiences russellwebbdesign generated for credit card payment concept ideas. Please contact us further to discuss if your brand really wants to benefit from this new immersive experience here:
    info@russellwebbdesign.co.uk

    Pay With Your Phone#6 - Fashion Retail 8

    If this, or any other post has peaked your interest, please leave your comments below

  • Re-invent in-store and e-commerce experiences

    Re-invent in-store and e-commerce experiences

    Concept proposal for tablet visibility in-store

    experiential marketing

    streamlined

    personalised

    There is a suite of new tablet computers available with a number of features, prices, and sizes. When it comes to experiential marketing for brick-and-mortar retail businesses, tablet computers offer a streamlined and personalised retail experience unlike any other.

    For retail businesses looking to differentiate themselves from the competition through the use of innovative software applications, here are 5 reasons to include tablet devices as part of your digital retail strategy.

    1. Tablets Improve Brand Perception.

    Using tablets, retailers can provide a connected experience and a multichannel presence with a higher degree of service.

    Table and iPhone welcome screens

    Tablets provide a vehicle for customers to dive deeper into your brand while physically present in your retail space.

    2. Experiential Retail Marketing.

    Retailers are increasingly using tablets for assisted sales and experiential marketing, including associate-supported sales and self-shopping.

    Hero screen and revealed content

    Content can include search, product comparison, visualisation, social connections, and links to media about products.

    3.Handheld Kiosks.

    Imagine a shopping experience in which customers locate and select products on touchscreens at an interactive station, download product information on a mobile device, locate items in-store, and then use their tablet to check out.

    Interior screen with sections

    This personalises the shopping experience and eliminates checkout lines.

    4.Mobile Pay Stations.

    With credit card swipe add-ons, finger signatures on touchscreens, and email or SMS receipts, tablet computers can do anything a traditional cash register can do.

    5. Digital media on the store floor.

    It will take some dramatic changes in the store experience if a retailer wants to survive. Giving customers a compelling reason to shop and then delivering on an easy, pleasant shopping experience may sound simple, but putting it into practice is another issue.

    The Tablet-Driven Retail Evolution

    Exteriorview

    Tablet technology fundamentally transforms the retail environment, elevating service standards and deepening brand perception

    These multichannel devices facilitate experiential retail marketing, empowering customers with;

    • Interactive content
    • Product visualisation,
    • Social connectivity

    …for assisted or self-service journeys.

    Functioning as handheld kiosks and mobile pay stations, tablets streamline the entire process, allowing for personalised product location, instant information downloads, and eliminating traditional checkout bottlenecks.

    Ultimately, deploying digital media on the store floor through tablets is a critical strategic imperative for retailers to create a compelling, easy, and modern shopping experience necessary for future survival

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    15 Years Experience | Workshop Wizard | Design System Ninja
    Finance | Gambling | Healthcare | Recruitment

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    Russell Webb is a User experience Designer who digs deeper when implementing Design Systems, who facilitates workshops with local building societies up to asset managers behemoth and who builds design teams by sharing best practice and mentoring through the stack.

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