Tag: in-store
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Re-invent in-store and e-commerce experiences
Ultimately, deploying digital media on the store floor through tablets is a critical strategic imperative for retailers to create a compelling, easy, and modern shopping experience necessary for future survival.
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Kenwood Branded Packaging
Improved shelf-impact The new design features an enhanced brand identity with an increased focus on the products, making extensive use of a lifestyle and the consumer message to give a much stronger on-shelf impact. The changes have been made to communicate the brand’s core values of quality, innovation and design to consumers.
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Solpadeine in-store activation
GSK Provide innovative POP material for the pharmacy sector, increasing brand awareness, targeting consumers and pharmacy assistants for planned and unplanned journeys. Five environment touch-points: 1.Window 2.In-store 3.Behind the counter 4.Counter top 5.On-shelf Driving Awareness within the Independent Pharmacy The aim is to provide innovative point of purchase materials for the pharmacy sector, increasing brand…
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“Big Box” Financial Retail Branding
Brief Following a proven concept of retail marketing and how it can be adapted to retail banking, Banco took existing high street strategy and illustrated how it could work for ‘big box’ retailing. What is “big box” retail? The phrase “big box” has become the value neutral term describing this category of retail store. Other…