Russell Webb Design

Tag: campaign

  • The perfect cycle hire companion tool

    Watch the video See ‘Barclays Bikes Android and iPhone App’ Video here

    Create the perfect companion tool for the Barclays Cycle Hire scheme

    Aims and objectives

    • Launch an application (on Android too) with better functionality and usability than all competitors.
    • Amplify Barclay’s dedication to innovation.
    • Make a positive contribution to London.
    • Promote active lives – and create business benefits from this.
    • Promote a sustainable and environmentally friendly mode of transport.

    Differentiate the app through strong Barclay’s brand presence

    From Boris bikes to Barclay’s bikes… ensure users are aware this is the official application and be the greatest Cycle Hire App ever

    Barclay’s Cycle Superhighways are new cycle lanes into central London from outer London

    • Improve cycling conditions for people who already commute by bike
    • Encourage those who don’t to take to pedal power and keep fit
    • Help cut congestion
    • Relieve overcrowding on public transport
    • Reduce emissions.

    Key ‘Must-Have’ features

    • Launch with iPhone and Android applications
    • Integrate cycle hire and cycle superhighways
    • A focus on enabling cyclists to ‘do and discover’
    • A focus on London as a cycling community
    • Core functionality around location and journeys
    • Additional functionality – a ‘must use’ application

    Here are just a selection of Android screens

    It was important that the growing Android community felt included as iOS is seen as the dominant player in this market. An entirely different UI was developed that benefited from Androids unique functionality. Widgets were developed and integrated features included to aid the experience.

    Cycle Finder

    Find the nearest docking station right now

    • Locate me (nearest docking stations)
    • 2D Map view (Google maps)
    • Satellite map view (Google maps)
    • Augmented Reality view
    • List view

    Superhighway

    Barclay’s Cycle Superhighways (BCS) are cycle routes running from outer London into central London. 

    • They give you safer, faster and more direct journeys into the city.
    • We’ve improved road surfaces and improved junctions for a more comfortable ride, and each Superhighway has a clear, unique identity, with blue surfaces to increase driver awareness.

     

    Watch the videoSee ‘Barclays Bikes Android and iPhone App’ Video here

    This is but part of a larger proposal russellwebbdesign designed and conceptualised for Barclays Capital. In this case it was a complete App Design, from providing the creative at pitch level to final delivery. To discuss what your brand really wants from mobile, contact us on: info@russellwebbdesign.co.uk

  • Re-invent in-store and e-commerce experiences

    Re-invent in-store and e-commerce experiences

    Concept proposal for tablet visibility in-store

    experiential marketing

    streamlined

    personalised

    There is a suite of new tablet computers available with a number of features, prices, and sizes. When it comes to experiential marketing for brick-and-mortar retail businesses, tablet computers offer a streamlined and personalised retail experience unlike any other.

    For retail businesses looking to differentiate themselves from the competition through the use of innovative software applications, here are 5 reasons to include tablet devices as part of your digital retail strategy.

    1. Tablets Improve Brand Perception.

    Using tablets, retailers can provide a connected experience and a multichannel presence with a higher degree of service.

    Table and iPhone welcome screens

    Tablets provide a vehicle for customers to dive deeper into your brand while physically present in your retail space.

    2. Experiential Retail Marketing.

    Retailers are increasingly using tablets for assisted sales and experiential marketing, including associate-supported sales and self-shopping.

    Hero screen and revealed content

    Content can include search, product comparison, visualisation, social connections, and links to media about products.

    3.Handheld Kiosks.

    Imagine a shopping experience in which customers locate and select products on touchscreens at an interactive station, download product information on a mobile device, locate items in-store, and then use their tablet to check out.

    Interior screen with sections

    This personalises the shopping experience and eliminates checkout lines.

    4.Mobile Pay Stations.

    With credit card swipe add-ons, finger signatures on touchscreens, and email or SMS receipts, tablet computers can do anything a traditional cash register can do.

    5. Digital media on the store floor.

    It will take some dramatic changes in the store experience if a retailer wants to survive. Giving customers a compelling reason to shop and then delivering on an easy, pleasant shopping experience may sound simple, but putting it into practice is another issue.

    The Tablet-Driven Retail Evolution

    Exteriorview

    Tablet technology fundamentally transforms the retail environment, elevating service standards and deepening brand perception

    These multichannel devices facilitate experiential retail marketing, empowering customers with;

    • Interactive content
    • Product visualisation,
    • Social connectivity

    …for assisted or self-service journeys.

    Functioning as handheld kiosks and mobile pay stations, tablets streamline the entire process, allowing for personalised product location, instant information downloads, and eliminating traditional checkout bottlenecks.

    Ultimately, deploying digital media on the store floor through tablets is a critical strategic imperative for retailers to create a compelling, easy, and modern shopping experience necessary for future survival

    Get in touch

    15 Years Experience | Workshop Wizard | Design System Ninja
    Finance | Gambling | Healthcare | Recruitment

    Say hello

    Email

    I am frequently online so will always get back you

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    info@russellwebbdesign.co.uk

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    Download and keep

    CV
    Russell Webb is a User experience Designer who digs deeper when implementing Design Systems, who facilitates workshops with local building societies up to asset managers behemoth and who builds design teams by sharing best practice and mentoring through the stack.

    Workshops to stakeholder mngt and much more

    Russell Webb CV

    Or just leave a comment below.

     

     

     

  • 5 Key points when designing for Direct Mail (DM)

    What is Direct Mail (DM)

    direct_mail-layout1
    Direct marketing

    For many businesses, Direct Mail (DM) is by far the most cost-effective form of marketing. It allows you to target customers with greater accuracy than any other method.

    1. Target your design efforts

    Products and services directly to the end-user
    Products and services directly to the end-user

    Careful preparation to get the response rates you want is the way forward. These design have been specifically designed to hit those key demographics that statistically afford you the return thats worth it.

    2. Appeal to your target market

    Highly effective in both business and consumer markets
    Highly effective in both business and consumer markets

    DM is about hitting the right note, if you have a demographic that is heavily involved on the urban design and town p;anning make sure you create a series of compelling imagery around that subject matter. Here Architecture has been targeted, make sure your DM piece is effectively targeted too.

    3. “Feel” DM as part of an integrated promotional strategy

    feel-DM
    Feel DM piece – 25,000 print run

    Try a little variety with folded postcards and win your business more sales in the process. This is really how to crate a point of difference, a definite plus point in this tough market.

    4. Feel DM for image library Corbis

    ABC of DM
    Simple configuration of the fold provide that extra design resource

    5. Make an impact with a strong headline and bold imagery.

    Like reading a newspaper, the headline is the first thing people see before deciding to read the entire article or direct mail piece.

    Once a designer understands the best practices of direct mail design, they have the opportunity to adjust elements and test what works best for their audience. Split the mailing list in half and always test something; one thing at a time (i.e. – headline only, offer only, positioning of images, etc). Be sure to have a strategy in place to measure responses.

    This is but part of a selection of concept ideas. Please contact us further to discuss if your brand really wants to benefit from this immersive experience here: info@russellwebbdesign.co.uk

    If this, or any other post has peaked your interest, please leave your comments below

     

  • Oakgrove Milliennium Community Bid Proposal

    Client:

    Gardner Stewart Architects

    Brief:

    • Design a brand marque encompassing all the technical, sustainable and innovative aspects of Oakgrove Millennium Community
    • £500M brownfield site covering 74 acre
    • 1,300 new homes (30% affordable housing)
    • IT-enabled (linking homes, shops and schools)

    Oakgrove-MASTERPLAN
    The Oakgrove area is a 30 hectare (74 acre) brownfield site, owned by Milton Keynes Partnership, on the eastern side of Milton Keynes. Description The site is envisaged to accommodate 1,100 new homes (of which 30% will be affordable), a neighbourhood centre, and open spaces. Development Stage An outline planning application has been approved by Milton Keynes Council. Start Date Construction is expected to start Summer 2011. Completion Date The development of Oakgrove is envisaged to be complete by 2019. Developer Homes will be built by Crest Nicholson.

    Oakgrove_Logo_Study
    The document amplifies the key principles, in a magazine-led manner, for the development of the site from an architectural perspective. It was adopted as principle driver that eventually won the £500m contract over 11 years.

    The Oakgrove Millennium Community includes all of the Oakgrove and part of the Middleton grid squares. The site is allocated for housing, recreation, community and commercial facilities in the emerging Milton Keynes Local Plan.

    Oakgrove is one of seven Millennium Communities being promoted by ODPM and English Partnerships as national exemplars for sustainable development. Each Millennium Community has to achieve particularly high environmental standards, whilst having its own unique identity. Oakgrove’s is based on making the most of high specification Information Communication Technology.

    The draft Framework was subject to extensive consultation and the adopted version was amended where appropriate as a result of comments received.

    http://www.cabe.org.uk/design-review/oakgrove-millennium-community

    OakgroveMilleniumCommunityBid_Ecology_Corridor
    OakgroveMilleniumCommunityBid_Ecology_Corridor

    OakgroveMilleniumCommunityBid_Green_Radials
    OakgroveMilleniumCommunityBid_Green_Radials

    OakgroveMilleniumCommunityBid_Northern_Gateway
    OakgroveMilleniumCommunityBid_Northern_Gateway

    OakgroveMilleniumCommunityBid_Resident_Gardens
    OakgroveMilleniumCommunityBid_Cover

    OakgroveMilleniumCommunityBid_Fold_Out
    OakgroveMilleniumCommunityBid_Fold_Out

  • Chickenshed Theatre Company ‘100 Club’ Appeal

    Chickenshed Theatre Company ‘100 Club’ Appeal

    Brief:

    A simple, fun, attractive postcard or flyer which is self contained with information, call to action and method clearly communicated.
    The 2010 Appeal should focus on:

    • Encouraging new people to sign up
    • Clearly sell the benefits to them
    • Demonstrate how easy it is to join
    • Encourage people to be ‘in it to win it’

    Chickenshed Discover Phase IIChickenshed Discover Phase III

    Chickenshed Discover Phase III

    Chickenshe fnal design - pg2

    This is but a selection of a creative work russellwebbdesign generated for Chickenshed. Please contact me further to discuss how your brand can really benefit from leaflet marketing, membership fundraising and brand segmentation. info@russellwebbdesign.co.uk

  • Disney page for Play.com

    Disney

    Brief:

    • Following Disney guidelines develop on-brand holding devices on a new Movie Magic More platform

    Disney for Play.com – Cars Holding device

    Disney for Play.com – High School Music Holding device

    Disney for Play.com – Ratatouille Holding device

    Disney for Play.com – Sleeping Beauty Holding device

    Disney for Play.com – Snow White Holding device

    Disney for Play.com – Winnie the Pooh Holding device

    Disney for Play.com – Full page