TLDR: Propose an approach fro the The White Company to stay ahead of the curve and deliver an exceptional mobile shopping experience that aligns with their brand values.
In spite of its rapid growth, The White Company retains a firm grasp of its core values, identity and philosophy. It is consistently committed to supplying impeccably designed products that are of the finest quality and at outstanding value for money. In addition, levels of service (across every channel) are constantly monitored to provide a shopping experience that is second to none.
Preview Gallery
This insight was taken to the next level with a series of inspirational iPhone App screen and Mobile Web visuals that formed part of a presentation on what these new channels can do you this business.
* Please note
These screens are just an indication of what we could do for you. Moving forward and after full scope many other options are available.
I have recently been involved in both high-level concept generation through to territory specific text changes in the exiting world of User Registration. These are my top 5 tips to help you streamline your process or find some inspiration.
1. Do not turn-off your client
Very early on you begin to realise that you, as a UX designer answering to Business and shakeholders alike, should avoid providing a dry and labour-intensive solution to what is a tedious process. This will inevitable put off, or turn off, potential new customers from the start. So, as they walk through your virtual door, try to present a broken-down and achievable process where they can see the light at the end of the tunnel. Don’t forget : Break your offer into bite-sized chunks
Regulations possibly dictate that your customers will need to supply certain information. If so, have them supply that information up-front. That way you, as a caring and customer-centric company can temporally capture that info and call them back should they drop-off. Then you can ask ‘Is everything allright? Can we help you further with your registration?”
See ‘Barclays Bikes Android and iPhone App’ Video here
Create the perfect companion tool for the Barclays Cycle Hire scheme
Aims and objectives
Launch an application (on Android too) with better functionality and usability than all competitors.
Amplify Barclay’s dedication to innovation.
Make a positive contribution to London.
Promote active lives – and create business benefits from this.
Promote a sustainable and environmentally friendly mode of transport.
Differentiate the app through strong Barclay’s brand presence
From Boris bikes to Barclay’s bikes… ensure users are aware this is the official application and be the greatest Cycle Hire App ever
Barclay’s Cycle Superhighways are new cycle lanes into central London from outer London
Improve cycling conditions for people who already commute by bike
Encourage those who don’t to take to pedal power and keep fit
Help cut congestion
Relieve overcrowding on public transport
Reduce emissions.
Key ‘Must-Have’ features
Launch with iPhone and Android applications
Integrate cycle hire and cycle superhighways
A focus on enabling cyclists to ‘do and discover’
A focus on London as a cycling community
Core functionality around location and journeys
Additional functionality – a ‘must use’ application
Here are just a selection of Android screens
It was important that the growing Android community felt included as iOS is seen as the dominant player in this market. An entirely different UI was developed that benefited from Androids unique functionality. Widgets were developed and integrated features included to aid the experience.
Cycle Finder
Find the nearest docking station right now
Locate me (nearest docking stations)
2D Map view (Google maps)
Satellite map view (Google maps)
Augmented Reality view
List view
Superhighway
Barclay’s Cycle Superhighways (BCS) are cycle routes running from outer London into central London.
They give you safer, faster and more direct journeys into the city.
We’ve improved road surfaces and improved junctions for a more comfortable ride, and each Superhighway has a clear, unique identity, with blue surfaces to increase driver awareness.
See ‘Barclays Bikes Android and iPhone App’ Video here
This is but part of a larger proposal russellwebbdesign designed and conceptualised for Barclays Capital. In this case it was a complete App Design, from providing the creative at pitch level to final delivery. To discuss what your brand really wants from mobile, contact us on: info@russellwebbdesign.co.uk
There is a suite of new tablet computers available with a number of features, prices, and sizes. When it comes to experiential marketing for brick-and-mortar retail businesses, tablet computers offer a streamlined and personalised retail experience unlike any other.
For retail businesses looking to differentiate themselves from the competition through the use of innovative software applications, here are 5 reasons to include tablet devices as part of your digital retail strategy.
1. Tablets Improve Brand Perception.
Using tablets, retailers can provide a connected experience and a multichannel presence with a higher degree of service.
Tablets provide a vehicle for customers to dive deeper into your brand while physically present in your retail space.
2. Experiential Retail Marketing.
Retailers are increasingly using tablets for assisted sales and experiential marketing, including associate-supported sales and self-shopping.
Content can include search, product comparison, visualisation, social connections, and links to media about products.
3.Handheld Kiosks.
Imagine a shopping experience in which customers locate and select products on touchscreens at an interactive station, download product information on a mobile device, locate items in-store, and then use their tablet to check out.
This personalises the shopping experience and eliminates checkout lines.
4.Mobile Pay Stations.
With credit card swipe add-ons, finger signatures on touchscreens, and email or SMS receipts, tablet computers can do anything a traditional cash register can do.
5. Digital media on the store floor.
It will take some dramatic changes in the store experience if a retailer wants to survive. Giving customers a compelling reason to shop and then delivering on an easy, pleasant shopping experience may sound simple, but putting it into practice is another issue.
The Tablet-Driven Retail Evolution
Tablet technology fundamentally transforms the retail environment, elevating service standards and deepening brand perception
These multichannel devices facilitate experiential retail marketing, empowering customers with;
Interactive content
Product visualisation,
Social connectivity
…for assisted or self-service journeys.
Functioning as handheld kiosks and mobile pay stations, tablets streamline the entire process, allowing for personalised product location, instant information downloads, and eliminating traditional checkout bottlenecks.
Ultimately, deploying digital media on the store floor through tablets is a critical strategic imperative for retailers to create a compelling, easy, and modern shopping experience necessary for future survival
