Pay With Your Phone #5 – Big Ticket Purchase

Mobile Wallet Payment Experiences…#5

You can watch the animated version here

Jane purchases a new TV to watch the Olympic Games

Following on from my serions deadling with Pay With Your Phone #1, #2, #3 and #4, this post is about those luxury items with luxury prices. The value of voucher purchase, and the growth of Groupon have inspired this type of purchase across many channels, especially mobile. The benefits mobile vouchers deliver include increased revenues, improved brand loyalty and instant, measurable direct-to-customer marketing

Jane goes shopping for new TV

She see one that is slightly out of her price range

She checks her balance using her app and needs an extra £300

Jane decides to increase her credit and selects this option

After reading the T&C’s, Jane confirms the increase

Jane makes the purchase and her TV is delivered to her home