Fintech
In today’s crowded financial landscape, branding is more than just an edge, it’s the difference between survival and success. With a plethora of options, discerning customers in developed markets demand compelling narratives to guide their hard-earned investments. This challenge intensifies in emerging markets, where trust and familiarity with traditional banking are scarce.
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Get to know your users better – Pt I
Despite resource limitations, this Content Audit project successfully utilised proto-personas to gain a deeper understanding of user needs. By consolidating and refining persona data into meaningful ‘chunks’, and effectively communicating findings to stakeholders, all lead to a deeper comprehension of users for all involved. This empowered us to move forward with the next stage –…
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Pt II – Money Management App UX Challenges Explained
The second on a two-part deep-dive focussing on mobile UX design targeting seasoned designer-types, mastering Design Theory, and navigating lean Agile challenges.
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How to design with the 2023 dark mode trend front-of-mind
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How to design with the 2023 dark mode trend front-of-mind. Delight, speed and satisfaction are rewriting our UX playbooks in finance. A modern-day UX-er has rapidly emerged, changing the rules of the game. Part of that skill-set is the new must-have which is dark mode.
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Pt I – Money Management App UX Challenges Explained
A two-part deep-dive focussing on mobile UX design targeting seasoned designer-types, mastering Design Theory, and navigating lean Agile challenges.
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What’s the role of open banking in the super app evolution?
TL;DR Open Banking unlocks a future where financial apps become indispensable partners, not just tools. A shift in the balance of power, more convenience, better financial education and more meaningful relationships with users. What’s next in this ecosystem; financial freedom, bulletproof investment flows, AI…
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Part 1; How being more consultative can sooth the UX process – COVID Special
Improving your work-flow and getting buy-in can be a challenge. Follow this COVID-friendly remote working ABC to get your Agile team focussing on the ‘Yes’. By simplifying the KO process and outlining the problems to solve and you will quickly come to a shortlist of the better tools. As you discover their limits, from your…
Empowering users with the financial tools they deserve
- Mastering Design Theory and Lean Agile
- Solve big problems, fast.
- How delight and speed are rewriting our UX playbooks