I am looking for my next challenge. Check out my CV and Get in Touch

How to pitch Masterclass: Creating Art with Ostrich Eggshells

Know what works

Pitching and persuading are ‘peas-in-the-same-pod’ After several years of talking to people, pitching brand design and UX concepts I have developed a flexible pattern that can be tailored to both product and people. I’d like to share an example with you below. This was for a first stage light-touch print ()brochure design) launch for and SME based in England , UK.

Here is the breakdown;

Visual Direction

Version 1

Deep African based colour palette highlighting key tips and simple how-do procedures

Cover Page

Egglows-ArtDecoratingBooklet_Sml_v1

Page 2-3 DPS

Egglows-ArtDecoratingBooklet_Sml_v12

Page 4-5 DPS

Egglows-ArtDecoratingBooklet_Sml_v13

Page 6-7 DPS

Egglows-ArtDecoratingBooklet_Sml_v14

Page 8-9 DPS

Egglows-ArtDecoratingBooklet_Sml_v15

Page 10-11 DPS

Egglows-ArtDecoratingBooklet_Sml_v16

Back Cover

Egglows-ArtDecoratingBooklet_Sml_v17

Download here Egglows-ArtDecoratingBooklet_v1

Version 2

Lighter treatment, staying true the the  African colour palette and with an alternative cover image

Cover Page

Egglows-ArtDecoratingBooklet_Sml_v2

Page 2-3 DPS

Egglows-ArtDecoratingBooklet_Sml_v22

Page 4-5 DPS

Egglows-ArtDecoratingBooklet_Sml_v23

Page 6-7 DPS

Egglows-ArtDecoratingBooklet_Sml_v24

Page 8-9 DPS

Egglows-ArtDecoratingBooklet_Sml_v25

Page 10-11 DPS

Egglows-ArtDecoratingBooklet_Sml_v26

Back Cover

Egglows-ArtDecoratingBooklet_Sml_v27

Download here Egglows-ArtDecoratingBooklet_v2

Conclusion

The structure was all there. I often say design is a business decision, but here it was all personal. So, I left it with the business owner to make a stylistic choice on which version they preferred.

Can you guess what was their preference?

Get in touch

This is but part of a selec­tion of design articles Russell Webb Design gen­er­ated for the creative community out there. Please con­tact us fur­ther to dis­cuss if your brand really wants to ben­e­fit from this new immer­sive expe­ri­ence here:info@russellwebbdesign.co.uk

If something has peaked your interest. Please leave a comment below.


Comments

2 responses to “How to pitch Masterclass: Creating Art with Ostrich Eggshells”