A Designer’s AI Experiment
As a UX designer, I’m always looking for ways to streamline my workflow and push creative boundaries. So when I heard about Figma’s new AI capabilities ‘Make’, I had to see it in action. I wanted to know: Can a tool quickly prototype a complete, narrative-driven landing page from scratch? I decided to put it to the test, and the results were more than I expected.
From Uninspired to Unstoppable
My goal was to create a modern, experimental landing page for a creative digital business. The AI prompt was simple yet specific:
"Design a landing page for a creative digital business with an emphasis on design experimentation, digital visuals, and technology."
What happened next was a fascinating look into the future of design.
AI PROCESS
The AI at Work
From a blank canvas, the AI started to work its magic.
Within minutes…
it wasn’t just generating a static layout, it was building a complete design system. It created components, wrote placeholder copy, and even the React underlying code.
This is a crucial step for agile teams, as it gives developers a head start.
After a few more minutes, the result was a fully designed, visually rich landing page.
The AI interpreted my prompt and delivered a bold hero section with eye-catching gradients, a featured work gallery with interactive cards, and sections dedicated to services and industry trends.
Responsiveness
Seeing the Design in Action
The AI handled responsiveness very impressively. A mobile-first approach today is essential, the tool automatically created a transition for different screen sizes, providing solutions for interactive elements and flawless responsiveness.
The Big Question
Validation or Innovation?
After seeing the final product, I’m left with a profound question: Did this tool save time, or did it save me from a necessary part of the creative process?
There’s no doubt that the AI delivered a solid foundation, tackling about 60% of the work with remarkable speed. It created a baseline of good UX patterns and clean code.
However, as a designer who lives and breathes this work, I have to ask: Are our (human) base-level patterns enough, or should it challenge us to push web design further?
Powerful, but…
While this technology is powerful, it comes with a few caveats:
- It’s currently an Enterprise-level feature, locked behind a paywall.
- The feature must be enabled by an administrator. There is cost, and a credit count
For now, these tools can save us from the mundane, repetitive tasks. But the real magic of design—the element that makes a project truly stand out—is the unique human perspective. It’s the storytelling, the subtle emotional cues, and the a-ha moments that only a human designer can bring.
So, while AI can build the foundation, I believe our role is to continue pushing the boundaries, ensuring that every design tells a meaningful story.
What do you think? Is this the future of design, or just a powerful new tool in our creative arsenal?
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