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Brief

Following a proven concept of retail marketing and how it can be adapted to retail banking, Banco took existing high street strategy and illustrated how it could work for ‘big box’ retailing.

What is “big box” retail?

The phrase “big box” has become the value neutral term describing this category of retail store. Other names include “superstores,” and “large format stores”. Typical characteristics include the following:

  • Retail stores selling a variety of goods and services, usually including clothing, consumer goods, and groceries
  • High-volume, high-efficiency business model that emphasises low prices on everyday consumer needs
  • Buildings of at least 50,000 square feet, ranging up to more than 200,000 square feet.
  • Mostly windowless, roughly rectangular, usually single-story buildings
  • Standardised formats used by most or all stores in the chain
  • Large, free, usually outdoor parking lots

Banco - Financial Hypermarket Of The Future

Banco - Financial Hypermarket Of The Future

Rationale

Emerging economies and countries with the space have jumped on this concept. Positive include , free parking, lower prices and jobs for people who work in the stores.

Banco - Financial Hypermarket Of The Future

Banco - Financial Hypermarket Of The Future

Banco - Financial Hypermarket Of The Future

Get in touch

This is but part of a selection of consumer experiences russellwebbdesign generated for differing retail companies. Please contact us further to discuss if your brand really wants to benefit from this new immersive experience here: info@russellwebbdesign.co.uk
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Comments

3 responses to ““Big Box” Financial Retail Branding”

  1. […] This post was mentioned on Twitter by Russell Webb, Russell Webb. Russell Webb said: Banco – Financial Hypermarket Of The Future http://russellwebbdesign.co.uk/2010/12/13/395/ […]

  2. Thank you, I have recently been searching for information about this topic for ages and yours is the best I have discovered so far.

    1. russellwebb avatar
      russellwebb

      Thanks for the complement. Please keep coming back and don’t forget you can get my updates thru Twitter on @russellwebb