Client: image100 / Corbis
Brief:
Deliver a brand and sales orientated message across all channels and focusing specifically on the product. This solution must be cost effective and clearly drive home the brand proposition. As a two-tired approach the message should be delivered via traditional media with bandwidth to occupy new media.
Initial Stage (Quarterly magazine):
- cover – wrap around 130gsm UPM finese napocoat
- inside pages – thirty four 110 gsm binding
- double s/s staple stitched
- full CMYK throughout
- 25,000 UK only run
