Category: Brand Design
These principles can be observed in the work of the pioneers of the practice of visual brand identity design, such as Paul Rand, Chermayeff & Geismar and Saul Bass.
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Design habits – Tip your hat to your design heroes
TLDR: Inspired by design masters, this can aide your creative process: User first through to competition analysis, (innovation nit imitation), tofamiliarity and then focus on value then finally beautiful execution Contents As a junior designer, way back when, I visited our local design museum (I studied in London, UK, so my local design museum was…
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UK Household Retail Co – iPhone and Mobile Web Concepts
TLDR: Propose an approach fro the The White Company to stay ahead of the curve and deliver an exceptional mobile shopping experience that aligns with their brand values. Contents Insight In spite of its rapid growth, The White Company retains a firm grasp of its core values, identity and philosophy. It is consistently committed to…
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Best practice for your on-boarding experience
As a guided experience for new users simplifying your onboarding to prevent that overwhelmed feeling. Test concepts with “Skip”,”Tell me later” and swipe features to keep the process engaging yet unobstructive. Allow users a “sense of discovery” without making them feel lost with easy-to-digest content. Use transparent overlays or more interactive swipe-through modals and take…
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Design Principles #2; Experimenting with layout
How layout influences our design (Part 2) Whether you are working in publishing, UI or advertising, the fundamental ideas (which may overlap) about the practice of good ‘layout’ composition will always form the basic structure of your design. The elements form the ‘vocabulary‘ of the design, while the principles constitute the broader aspects of its composition.…
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iOS Casino App for the iphone
While the gambling industry continues to boom despite global financial woes, a reliance solely on branding through splash screens has its limitations. This post dives into why your home screen deserves more attention. Showcase promortaionl content, search (as navigation maybe?) and Quick Links as crucial building blocks, including introducing the popular hamburger icon for primary…
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Branding a Russian Hedge Fund
How brand identity works Integrated brand identify both help reputation and consumer awareness. I was tasked with conceptualising a strong brand identity for a new Russian hedge fund. This involves developing routes that generated the tone, style and flavor of the brand across a 2D and 3D environment. This includes, but is not limited to; color…