Russell Webb Design

Category: Brand Design

These principles can be observed in the work of the pioneers of the practice of visual brand identity design, such as Paul Rand, Chermayeff & Geismar and Saul Bass.

  • Marketing your App through the channels

    How to marketing a brand new digital product

    This is the challenging part of any marketing brief. You can target your Digital Tribes, whether they be Early Adopters or true Laggards, one sure-fire way is through traditional streams. Using traditional media is a concrete method of new product promotion and should not ignored. Remember: Print is NOT dead.

    Building scenarios

    Building scenarios

    An effective method fo marketing a product to place a customer into the shoes of a typical user.

    "I've got a secret but I can't tell anyone"

    This opening statement defines a need state for this privacy service. Then you explain the scenario and how the product can benefit that customer. If you can translate this into an attractive case-study, then you have a winner.

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  • Design and create a ‘best-in-class’ mobile web site

    Design and create a ‘best-in-class’ mobile web site

    TL;DR;

    From task efficiency to leveraging the company’s USP. This E2E Case Study includes stakeholder management, design principles, navigation and typography strategies, while stressing the human experience over internal politics.

    Contents

    To respect confidentiality agreements, the branding and specific naming have been modified. This product is currently live and serving 6k users

    To respect confidentiality agreements, the branding and specific naming have been modified. This product is currently live and serving 10K plus HNW users.

    Setting the scene

    usability

    Cognitive Load

    Design and create a 'best-in-class' mobile web site.

    🚀 Accomplish tasks quickly

    From goal-oriented users looking for information to designers minimising friction points.

    All leads to higher user retention and a positive user experience.

    💎 Leverage Company USP

    What makes this company’s product better than the competition?

    To align with the brand promise and to build trust, the design and features mirror the company’s core value proposition.

    👯‍♂️ Design for humans

    Design within human limits. Make information easy-to-process, respecting memory, attention, and perception.

    Design for those with diverse abilities and limited technical literacy. Design to evoke trust, delight, and confidence that leads to loyalty.

    Project foundations

    As an agency lead designer, I spearheaded the design of this mobile site for the UK’s leading healthcare company, by assembling an exceptional team. Bringing together external and internal creatives, I forged a collaborative venture, leveraging the collective expertise of all parties to achieve a shared vision.

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  • How to engage the public with a simple flyer

    Download hereDownload the flyer.pdf

    Capture that moment

    When you have four seconds to get the public to snatch your flyer, you need to make to easy for them. The currency trick is always going to a winner, you’ve got that first two seconds. Now you need to ABC.

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  • How to push your users to download your app

    Watch the videoWatch the video here

    Provide a mobile web experience that makes you want more.

    This is the dilemma. You have the resources, you have the idea but the richer and more immersive experience is inside your app, not your mobile web site. How do you push your user to download it?

    Download, download, download

    Providing a unified experience across all channels can stretch the most resourceful of companies . Sometimes a better strategy is to provide the ultimate level if functionality, the best UX on the platform that can best deliver that experience.

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  • How to monetise adult content on mobile

    Using cloud services to provide adult content on mobile

    The debate for and against adult content on your mobile will go on and on. Inevitably, clients and business owners alike will want to look at how the route to purchase, on your handset, can be visualised. This is where the UX/UI designer in me comes out to play.

    How to monetise adult content on mobile

    Pay with your Phone #6Watch the video here

    Set out your stall

    Providing familiar interface design, such as the carousel, will always promote a natural interaction with the end user. Content can be loaded in, via CMS or otherwise, and displayed as your shop window.

    How to monetise adult content on mobile

    Easy selection

    The grid format can easily accommodate the multitude of file formats out there. Simple previews can act as sign-posts for the content underneath.

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  • Design Trends For Mobile – Part 6: Location, Location, Location

    Design Trends for Mobile

    Download hereDesign Trends For Mobile – Part 6 – Location.pdf

    Design Trends in Mobile

    After only a few years the mobile landscape has generated a selection of trends and UX that have now become best practice in mobile design and an essential skill-set for the experienced UI designer. And as a UX designer you should be aware of these experiences and how best to incorporate them into your design decisions.

    Location, location, location

    Not only discovering the nearest banking cash machine or the whereabouts of a friend or employee, location services can include parcel and vehicle tracking,  mobile commerce when taking the form of coupons or advertising directed at customers based on their current location. They include personalised weather services and even location-based games. They are an example of telecommunication convergence.

    By 2010, location-based services power Mobile Local Search to enable the search and discovery of persons, places, and things within an identifiable space defined by distinct parameters. These parameters are evolving. Today they include social networks, individuals, cities, neighborhoods, landmarks, and actions that are relevant to the searcher’s past, current, and future location.

    Download hereDesign Trends For Mobile – Part 6 – Location.pdf

    info@russellwebbdesign.co.uk

    This is part of a 12 point examination of broad design principles russellwebbdesign generated for the design community. Please contact us further to discuss if your brand (ot it’s design) can really wants to benefit from effective communication and good graphic design: info@russellwebbdesign.co.uk

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