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Russell Webb Design

Experience DesignEnhance user satisfaction, improve business outcomes, and contribute to positive social change. A powerful tool that can be used to create products and services that are user-friendly, culturally relevant and impactful.
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Category: Brand Design

These principles can be observed in the work of the pioneers of the practice of visual brand identity design, such as Paul Rand, Chermayeff & Geismar and Saul Bass.

Digital. Social. Lottery.
arget audience: Millennials who prioritise experiences over possessions.
Innovation: Mobile-first web app emphasising social sharing, ‘good causes’ integration, and smooth number selection.
Key features: Rapid number selection, seamless sharing, integrated charitable causes, user-friendly payment process, and engaging summary screen.
Contents

Disrupted traditional lottery UX, setting a new standard for digital lottery channels.
Design with the dark mode trend front-of-mind
Discovery
Step 1; Pick your numbers
Step 2; Share with your peers
Making payment less painful
And you're done!
Recently I have been leading a small team, driving UX innovation and engagement to significantly boost player acquisition and retention rates for a digital lottery provider. A mobile-first project designed for millennials, focusing on sharing, social impact, and a smooth user experience.

My role involved pushing UX innovation and engagement to attract and retain players, while partnering with state lotteries and charitable organisations to build and enhance their digital lottery channels.

(more…)
12/09/2019
How to launch a digital product using social channels
TLDR: Fostering a close working relationships with your client and presenting with constructive feedback is crucial when building trust and is key to producing better work, especially when delivering across social channels.
Contents

Building a brand
Finding the right photography style
Key visual mock ups
Digital and social advertising
Conclusion
(more…)
07/02/2019
Part II – Designing a Secure Document Repository; Case Study 2019
TLDR; Last month I posted Part I of how I designed a service integration project within the suit of financial apps for a large international retail bank and asset manager. Part II focuses on ‘My UCD Design Process’ and ‘Future Vision’ and ‘Design Systems’
Contents

Introduction to Part II
Let's dive in
4.4 Adding Drag n' drop to push efficiency
4.5 Keep your user informed with themed error handling
4.6 Mimicking existing navigational patterns
5.0 Providing a vision with future services
6.0 Design Systems
7.0 Summary
Part I and II
(more…)
03/02/2019
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Design an upselling mechanic for wedding cakes
TLDR: Analyse competitor apps selling wedding cakes, you identified promotions and discount opportunities, bundles and samples to nudge customers towards Pre-made packages to increase premium sales.
My Initial Thoughts:
01. Sales Promotions at product level
02. Bundles
03. Personalise your cake at product detail level
Summary
Rreatil Challenge

I was recently challenged by a prominent UK-based high street retailer to conceptualise and design an App based upselling mechanic for wedding cakes, looking for an effective solution to drive sales to a more premium product.
(more…)
14/03/2017
Brand logo design in 5 steps
TL;DR; The branding exercise showcasing a need for a standout, flexible, unique, and impactful logo marque. From sketching, client involvement, standardising the colour palette to finessing the design into a fully-fledged product.
Contents

1. Lets get started with… R&D
Design with the dark mode trend front-of-mind
2. Now for the creative part, also called the Discovery Phase
3. Work it! Bring that brand alive with a Kit-of-Parts
4. Wrap it up in the Delivery Phase
5. New brand creative, not that easy eh?
Final presentation
1. Lets get started with… R&D

I have recently been involved in a branding exercise for a company that has over over 20 years experience in consultancy, project management and business analysis. This isn’t a new sphere of business, there is plenty of competition out there so a stand out logo marque that was…
- Flexible
- Unique
- Impactful
… was essential. So I presented a limited selection of ideas as I feel, after a certain amount of years, I’m qualified not to waste the client’s time presenting numerous options. This is a concept shared by the likes of David Airey on his site logodesignlove.com

(more…)
15/09/2016

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Russell Webb Design

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