Category: Brand Design
These principles can be observed in the work of the pioneers of the practice of visual brand identity design, such as Paul Rand, Chermayeff & Geismar and Saul Bass.
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What’s your favourite wire-framing style?
Pick your battles, know your styles Whether for desktops, on a tablet or the this mythical idea of a mobile internet (there is only one web to experience – but that a different post!) the modern UX-er should be skilled in the art of wire-framing. The style you use should come from the answers to…
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Russian Graphic Identity
The branding ‘circle’ Working alongside a complete design team can be very rewarding. Like-minded people, working together to inject new meaning into a tired or misleading brand. This project did exactly that. The brand needed a new visual identity that would sit with the design developed by the interiors team. This is how I did…
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Unique Lowest Bid Site – UX Redesign
Watch the video here icanhaveit.com – Site redesign Taking an existing but tired site, refresh and rebrand it up to modern day standards. Logo refresh With a focus on readability and execution, the logo has be refined and simplified. This is only an online print so RGB was the primary driver.
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iOS Splash Pages – What’s the deal?
Every app needs an app icon and a launch image. This presentation concentrates on the all important Splash Screen Sometimes you have to just stick on the headphones, crank up the tunes and grind through the dullest part of your iOS project. And that’s slavishly grind out the assets for all the iOS family, particularly…
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Adult Dating Brand – Can you choose the right look n’ feel?
Watch the video here Low Key Dating Brief: Tale an existing site, still young and yet to launch fully, and refresh the look n’ feel with new brand mark and ‘sexy and sassy’ imagery. Branding What should this brand look like, and how should it segment This brand has focussed down on three zones: Singles Adults Matures This part of the process looks…
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Top 10 tips on improving your mobile gambling offer
Mobile gambling, if you’ve watched any live commercial sporting event, is big business. Mobile gambling is at the forefront, keep my Top 10 points in your UX Playbook when designing for this sector Recently, I have been both at the coal-face and negotiating with stakeholders to define what makes a great gambling offer. Here is my Top 10…