Category: Brand Design

These principles can be observed in the work of the pioneers of the practice of visual brand identity design, such as Paul Rand, Chermayeff & Geismar and Saul Bass.

  • “Difference” Photography Magazine

    Client: image100 / Corbis Brief: Deliver a brand and sales orientated message across all channels and focusing specifically on the product. This solution must be cost effective and clearly drive home the brand proposition. As a two-tired approach the message should be delivered via traditional media with bandwidth to occupy new media. Initial Stage (Quarterly…

  • How to pitch Masterclass: Creating Art with Ostrich Eggshells

    Know what works Pitching and persuading are ‘peas-in-the-same-pod’ After several years of talking to people, pitching brand design and UX concepts I have developed a flexible pattern that can be tailored to both product and people. I’d like to share an example with you below. This was for a first stage light-touch print ()brochure design) launch for…

  • Shaftesbury Park – International Summer Fete

    From a layout perspective, the sourced image, which follows the strategy of the previous style of posters, is only available in landscape mode. In fact, it is a landscape image – there I have offered two solution, both landscape and portrait. Versions 1 – Landscape   2015_05-SummerFete-Landscape Versions 2 – Portrait  2015_05-SummerFete-Portrait Let me know you preference?