Category: Brand Design

These principles can be observed in the work of the pioneers of the practice of visual brand identity design, such as Paul Rand, Chermayeff & Geismar and Saul Bass.

  • How to pitch Masterclass: Creating Art with Ostrich Eggshells

    Know what works

    Pitching and persuading are ‘peas-in-the-same-pod’ After several years of talking to people, pitching brand design and UX concepts I have developed a flexible pattern that can be tailored to both product and people. I’d like to share an example with you below. This was for a first stage light-touch print ()brochure design) launch for and SME based in England , UK.

    Here is the breakdown;

    Visual Direction

    Version 1

    Deep African based colour palette highlighting key tips and simple how-do procedures

    Cover Page

    Egglows-ArtDecoratingBooklet_Sml_v1

    Page 2-3 DPS

    Egglows-ArtDecoratingBooklet_Sml_v12

    Page 4-5 DPS

    Egglows-ArtDecoratingBooklet_Sml_v13

    Page 6-7 DPS

    Egglows-ArtDecoratingBooklet_Sml_v14

    Page 8-9 DPS

    Egglows-ArtDecoratingBooklet_Sml_v15

    Page 10-11 DPS

    Egglows-ArtDecoratingBooklet_Sml_v16

    Back Cover

    Egglows-ArtDecoratingBooklet_Sml_v17

    Download here Egglows-ArtDecoratingBooklet_v1

    Version 2

    Lighter treatment, staying true the the  African colour palette and with an alternative cover image

    Cover Page

    Egglows-ArtDecoratingBooklet_Sml_v2

    Page 2-3 DPS

    Egglows-ArtDecoratingBooklet_Sml_v22

    Page 4-5 DPS

    Egglows-ArtDecoratingBooklet_Sml_v23

    Page 6-7 DPS

    Egglows-ArtDecoratingBooklet_Sml_v24

    Page 8-9 DPS

    Egglows-ArtDecoratingBooklet_Sml_v25

    Page 10-11 DPS

    Egglows-ArtDecoratingBooklet_Sml_v26

    Back Cover

    Egglows-ArtDecoratingBooklet_Sml_v27

    Download here Egglows-ArtDecoratingBooklet_v2

    Conclusion

    The structure was all there. I often say design is a business decision, but here it was all personal. So, I left it with the business owner to make a stylistic choice on which version they preferred.

    Can you guess what was their preference?

    Get in touch

    This is but part of a selec­tion of design articles Russell Webb Design gen­er­ated for the creative community out there. Please con­tact us fur­ther to dis­cuss if your brand really wants to ben­e­fit from this new immer­sive expe­ri­ence here:info@russellwebbdesign.co.uk

    If something has peaked your interest. Please leave a comment below.

  • Shaftesbury Park – International Summer Fete

    From a layout perspective, the sourced image, which follows the strategy of the previous style of posters, is only available in landscape mode. In fact, it is a landscape image – there I have offered two solution, both landscape and portrait.

    Versions 1 – Landscape

    2015_05-SummerFete-Landscape

    Download here  2015_05-SummerFete-Landscape

    Versions 2 – Portrait

    2015_05-SummerFete-Portrait

    Download here 2015_05-SummerFete-Portrait

    Let me know you preference?