Category: Brand Design

These principles can be observed in the work of the pioneers of the practice of visual brand identity design, such as Paul Rand, Chermayeff & Geismar and Saul Bass.

  • Brand logo design in 5 steps

    Brand logo design in 5 steps

    TL;DR; The branding exercise showcasing a need for a standout, flexible, unique, and impactful logo marque. From sketching, client involvement, standardising the colour palette to finessing the design into a fully-fledged product.

  • Branding an iPad Casino App

    Branding an iPad Casino App

    1.0 Aims and Objectives To produce the best-in-class iPad and iPhone App for playing slots and table games. Recently I was involved in conceptualise and leading the UI for a iOS casino App for both iPhone and iPad.  I’m not going to detail all design decisions here but walk you through my perspective on why branding for this product…

  • Money Management App on Android

    TLDR: UX proposal for a “pre-baked” financial phone – a phone with built-in features to ditch your wallet. Android for finance with offer easy account management (balances, top-ups, statements), discover and track local deals, store tickets for travel and events, and even integrate with home screen widgets for instant access. Your phone as a wallet…