Author: RussellW3bbDesign

  • Disney “DVD on TV” brand identity

    Disney DVD on TV

    Disney Sub Brand

    BRIEF: Develop a sub-brand at retail level for TV on DVD including logo, holding device and POS material

    POS and logo image for Disney "DVD on TV"
    Brand mark collateral for Disney “DVD on TV”
    Disney "DVD on TV" retail tool kit
    Disney “DVD on TV” retail tool kit
  • How to pitch Masterclass: Creating Art with Ostrich Eggshells

    Know what works

    Pitching and persuading are ‘peas-in-the-same-pod’ After several years of talking to people, pitching brand design and UX concepts I have developed a flexible pattern that can be tailored to both product and people. I’d like to share an example with you below. This was for a first stage light-touch print ()brochure design) launch for and SME based in England , UK.

    Here is the breakdown;

    Visual Direction

    Version 1

    Deep African based colour palette highlighting key tips and simple how-do procedures

    Cover Page

    Egglows-ArtDecoratingBooklet_Sml_v1

    Page 2-3 DPS

    Egglows-ArtDecoratingBooklet_Sml_v12

    Page 4-5 DPS

    Egglows-ArtDecoratingBooklet_Sml_v13

    Page 6-7 DPS

    Egglows-ArtDecoratingBooklet_Sml_v14

    Page 8-9 DPS

    Egglows-ArtDecoratingBooklet_Sml_v15

    Page 10-11 DPS

    Egglows-ArtDecoratingBooklet_Sml_v16

    Back Cover

    Egglows-ArtDecoratingBooklet_Sml_v17

    Download here Egglows-ArtDecoratingBooklet_v1

    Version 2

    Lighter treatment, staying true the the  African colour palette and with an alternative cover image

    Cover Page

    Egglows-ArtDecoratingBooklet_Sml_v2

    Page 2-3 DPS

    Egglows-ArtDecoratingBooklet_Sml_v22

    Page 4-5 DPS

    Egglows-ArtDecoratingBooklet_Sml_v23

    Page 6-7 DPS

    Egglows-ArtDecoratingBooklet_Sml_v24

    Page 8-9 DPS

    Egglows-ArtDecoratingBooklet_Sml_v25

    Page 10-11 DPS

    Egglows-ArtDecoratingBooklet_Sml_v26

    Back Cover

    Egglows-ArtDecoratingBooklet_Sml_v27

    Download here Egglows-ArtDecoratingBooklet_v2

    Conclusion

    The structure was all there. I often say design is a business decision, but here it was all personal. So, I left it with the business owner to make a stylistic choice on which version they preferred.

    Can you guess what was their preference?

    Get in touch

    This is but part of a selec­tion of design articles Russell Webb Design gen­er­ated for the creative community out there. Please con­tact us fur­ther to dis­cuss if your brand really wants to ben­e­fit from this new immer­sive expe­ri­ence here:info@russellwebbdesign.co.uk

    If something has peaked your interest. Please leave a comment below.

  • Shaftesbury Park – International Summer Fete

    From a layout perspective, the sourced image, which follows the strategy of the previous style of posters, is only available in landscape mode. In fact, it is a landscape image – there I have offered two solution, both landscape and portrait.

    Versions 1 – Landscape

    2015_05-SummerFete-Landscape

    Download here  2015_05-SummerFete-Landscape

    Versions 2 – Portrait

    2015_05-SummerFete-Portrait

    Download here 2015_05-SummerFete-Portrait

    Let me know you preference?

     

  • QUAND 1925 RENCONTRE 1975 / WHEN 1925 MEETS 1975

    Option 1

    Unusual design – more for scrolling online but is elegant and proportionally works well comparing 1925 with 1975.

    1925-1975PartyInvite

    Option 2

    160 x 230 with all the detail. There is of text for this version so…

    Print

    Option 3

    Simplified, without all the additional text.

    Print

    Let me know

  • Protected: Five Star’s Stag Do – May 11-13 2012

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