The new design features an enhanced brand identity with an increased focus on the products, making extensive use of a lifestyle and the consumer message to give a much stronger on-shelf impact. The changes have been made to communicate the brand’s core values of quality, innovation and design to consumers.
A simple, fun, attractive postcard or flyer which is self contained with information, call to action and method clearly communicated.
The 2010 Appeal should focus on:
To redefine the online presence of Activ Parking, the leading parking solutions company in the Czech Republic. This was an exercise where branding was actively used as an ROI tool, as the company was then part sold on to venture capitalist.
Rebrand and refresh an existing supplier of high-end A/V equipment and installation. To include symbol and logotype generation, online experience and translations of the brands values to marketing and promotional material.
Build a brand around an existing IT supply company based in Paris. Redefine the logo and develop an e-commerce online experience from concept to implementation.
DISCOVER | DEVELOP | DEFINE | DELIVER
