Brief:
Develop the Brand ID for a new online recruitment site.
- To include the first touchpoint direction for all advertising, stationary and presentation material, brand guidelines and home page look n’ feel







Develop the Brand ID for a new online recruitment site.







As a new start-up, SMART|WP have discovered a huge knowledge gulf that exits between SMEs and website developers.
As the central part of their offer the ‘SMART Guide to Website Planning’ was produced; this 150 page step-by-step guide is a template-driven, plain English electronic book consisting of ten chapters, with introductory starter pages, key point highlighted and a bespoke contents layout.




A collection of life moments images interwoven with various observations relating to some interesting influences and influencers from around the world
Deliver a brand and sales orientated message across all channels and focusing specifically on the product. This solution must be cost effective and clearly drive home the brand proposition. As a two-tired approach the message should be delivered via traditional media with bandwidth to occupy new media.
Provide innovative POP material for the pharmacy sector, increasing brand awareness, targeting consumers and pharmacy assistants for planned and unplanned journeys.
The aim is to provide innovative point of purchase materials for the pharmacy sector, increasing brand awareness of Solpadeine Plus, targeting consumers and Pharmacy Assistants (PAs). The POS campaign will bring to life the new Solpadeine ATL campaign in store to maximize recognition and engagement with the new Solpadeine creative. Create a variety of materials which can be used in different size stores.


