TL;DR; Why is this new style of popular navigation winning hands down against old-fashioned navigation methods? Well, here’s my take on why, in eight easy sound bites.
Contents
- 01. Users are familiar with desktop left navigation patterns
- 02. Flexibility
- 03. Allows for promotions
- 04. One column vertical orientation suits mobile device
- 05. Deliver native – like experiences to mobile web
- 06. Very responsive solutions
- 07. Newspaper-like columns
- 08. Giving users something like a ‘fullscreen’ experience
Users are familiar with desktop left navigation patterns
This is difficult to implement with such small real estate. Sidebar solves and provides for with this problem.
Why is this new style of popular navigation winning hands down against old-fashioned navigation methods? Well, here’s my take on why, in eight easy sound bites.
02. Flexibility
This scalable solution allows for categorisations, allows for translations and above is more and more familiar to today mobile user
03. Allows for promotions
Building CSM that is ‘quick to update’ and ‘responds to market condition’ is top priority for the majority of marketers. As the nations favourites reaches further and further through the ranking on one specific tournament, it is the clever marketeer who then supplies promotions based around this newly emerged sales funnel
04. One column vertical orientation suits mobile device
A user expects to scroll from top to bottom. Undefined left – right scrolling leaves the user disorientated. The truth is – they get lost. Here, the focus is on dynamic popular in:play bets, this UI os all about the 1 x 2. Quick simple bet placement right form the home screen.
05. Deliver native – like experiences to mobile web
Delivering native app-like experiences on the Web may become a necessity if users begin to expect it.
06. Very responsive solutions
Following on from the Mobile First philosophy, the sidebar style has now hit traction so much that it’s influencing desktop design to the extent that when a site becomes responsive, the icon is only visible when the desktop site gracefully cascades down to the smaller screen
07. Newspaper-like columns
It is easier for the eye to read in columns with certain number of words than it is to read text running over the whole screen
08. Giving users something like a ‘fullscreen’ experience
Enabling a window of your App to assume full-screen mode, taking over the entire screen, provides users with a more immersive, cinematic experience. Full-screen appearance can be striking and can make your App stand out.
Pique’d your interest?
This is but part of a selection of design information russellwebbdesign generated for the creative community out there. Please contact me further to discuss how your brand can benefit from the new channel: info@russellwebbdesign.co.uk
If something has peaked your interest. Please leave a comment below.