Web design
From Discovery to understanding the client’s goals, their target audience, and to their brand identity. Here I champion interviews, surveys, and competitor analysis within a compelling narrative using wireframing and prototyping, through to visual design. My goal is to create the foundations of a user-friendly interface, partnering typography, colour and imagery, to reach testing after launch ( and then iteration). This not only increases user engagement but tilts towards higher conversion rates that stack up against an improved brand image: Building trust with potential customers.
See below for a Skill Set Showcase on Information Architecture, UI/UX Design and on communication and collaboration.
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Why do tech guys love drop downs?
Traditional drop downs stifle UX in regulated financial software. They overload users with hidden options, hinder transparency, and increase cognitive load. But there are alternatives, prioritise immediacy, transparency, and champion user-centric solutions.
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Wire-framing for the larger to the smaller screen
Realising wireframes and responsively designing for multiple screen sizes #automotive #responsive
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Part II – Designing a Secure Document Repository; Case Study 2019
Second case study post on how I designed a secure repository for large bank. Here I focus on ‘My UCD Design Process’ and ‘Future Vision’ and ‘Design Systems’
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Part I – Designing a Secure Document Repository
In the summer I was the lead UX designer in a time-boxed 3-month service integration project – This is how I did it
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Using Experience Maps to plot your Customer Journeys
Following the article linked above to users and proto-personas, you should now really begin to understand the who, what and why of your users. That understanding should lead to some common themes that have organically risen to the service .
Empowering users with the financial tools they deserve
- Mastering Design Theory and Lean Agile
- Solve big problems, fast.
- How delight and speed are rewriting our UX playbooks
