Web design
From Discovery to understanding the client’s goals, their target audience, and to their brand identity. Here I champion interviews, surveys, and competitor analysis within a compelling narrative using wireframing and prototyping, through to visual design. My goal is to create the foundations of a user-friendly interface, partnering typography, colour and imagery, to reach testing after launch ( and then iteration). This not only increases user engagement but tilts towards higher conversion rates that stack up against an improved brand image: Building trust with potential customers.
See below for a Skill Set Showcase on Information Architecture, UI/UX Design and on communication and collaboration.
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Power up your designs with dark mode trend front-of-mind
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How to design with the 2023 dark mode trend front-of-mind. Delight, speed and satisfaction are rewriting our UX playbooks in finance. A modern-day UX-er has rapidly emerged, changing the rules of the game. Part of that skill-set is the new must-have which is dark mode.
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What I learned from facilitating a UX remote workshop – COVID-19 SPECIAL
Modern UX-ers need to skill-up, keep pushing best practice UX and do their homework when preparing for remote workshops.
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Why do tech guys love drop downs?
Traditional drop downs stifle UX in regulated financial software. They overload users with hidden options, hinder transparency, and increase cognitive load. But there are alternatives, prioritise immediacy, transparency, and champion user-centric solutions.
Empowering users with the financial tools they deserve
- Mastering Design Theory and Lean Agile
- Solve big problems, fast.
- How delight and speed are rewriting our UX playbooks