Web design
From Discovery to understanding the client’s goals, their target audience, and to their brand identity. Here I champion interviews, surveys, and competitor analysis within a compelling narrative using wireframing and prototyping, through to visual design. My goal is to create the foundations of a user-friendly interface, partnering typography, colour and imagery, to reach testing after launch ( and then iteration). This not only increases user engagement but tilts towards higher conversion rates that stack up against an improved brand image: Building trust with potential customers.
See below for a Skill Set Showcase on Information Architecture, UI/UX Design and on communication and collaboration.
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Blank Canvas to Digital Playground
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When I heard about Figma’s new AI features, I had to put them to the test. My goal was simple: to see if an AI could take a high-level prompt and turn a blank canvas into a fully formed, interactive, and responsive landing page. The AI didn’t disappoint. It quickly generated a visually stunning site,…
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Power up your designs with dark mode trend front-of-mind
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How to design with the 2023 dark mode trend front-of-mind. Delight, speed and satisfaction are rewriting our UX playbooks in finance. A modern-day UX-er has rapidly emerged, changing the rules of the game. Part of that skill-set is the new must-have which is dark mode.
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What I learned from facilitating a UX remote workshop – COVID-19 SPECIAL
Modern UX-ers need to skill-up, keep pushing best practice UX and do their homework when preparing for remote workshops.