Category: New Media
New media is a broad term that encompass the amalgamation of traditional media such as film, images, music, spoken and written word, with the interactive power of computer and communications technology, computer-enabled consumer devices and most importantly the Internet.
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Design Trends For Mobile – Part 3: Test Your Design
Design Trends For Mobile – Part 3 – Test Your Design.pdfDesign Trends in Mobile
This is the 3rd part in a series of trends that I have witnessed in the design world. These trends andUX have now become best practice in mobile design and an essential skill-set for the experienced UIdesigner.
Test Your Design
Try out your designs on as many devices as possible but remember innovation is not generated from focus groups. It is more than probably your cherished design, while amazing on stellar devices like the iPhone4 will degrade particularly badly on the trusty old Motorola Razr. You should be testing also for security and usability.
Use emulators if you have too, but there is never a better substitute than using the device itself. So, use up your favours with your friend at the local phone shop and test your mobile web site one, twice and as many times as you can.
You can, of course, test through the iOS Developer Program both over-the-air and in realtime, as well as determining black and white questions like ‘Does it work’ you can also test your designs effectivens:
- How easy is it to navigate through your designs?
- Is it obvious to the user which actions are available?
- Is the look-and-feel consistent from page to page, including font sizes and colors?
Remember the phrase ‘Don’t Make me Think’ – it’s a good reference point.
Design Trends For Mobile – Part 3 – Test Your Design.pdf
This is but part of an examination of broad design principles russellwebbdesign generated for the design community. Please contact us further to discuss if your brand (ot it’s design) can really wants to benefit from effective communication and good graphic design: info@russellwebbdesign.co.uk
If this, or any other post has peaked your interest, please leave your comments below
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Design Trends For Mobile – Part 1: Essential Content
Design Trends For Mobile – Part 1 – Essential Content.pdfDesign Trends for mobile: Part I
After only a few years the mobile landscape has generated a selection of trends and UX that have now become best practice in mobile design and an essential skill-set for the experienced UI designer. And as a UX designer you should be aware of these experiences and how best to incorporate them into your design decisions.
Essential Content
Mobile user have an absolutely different mind set to desktop. When you’re searching for that restaurant on your phone, the last thing you need delivered, in a heavy multimedia format, is the history of the company or the head chefs ethos on sustainable farming – you just need the address ( preferably linked to Maps ).
So, concentrate on location, focus on why would the user needs that information and therefore deliver it in the format best suited to the situation, like a phone number.Design Trends For Mobile – Part 1 – Essential Content.pdfThis is but one part of a 12 point examination of the design principles russellwebbdesign generated for the mobile design community. Please contact us further to discuss if your brand (or it’s design) can really benefit from ‘best-in-class’ mobile design: info@russellwebbdesign.co.uk
If this, or any other post has peaked your interest, please leave your comments below
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The perfect cycle hire companion tool
See ‘Barclays Bikes Android and iPhone App’ Video hereCreate the perfect companion tool for the Barclays Cycle Hire scheme
Aims and objectives
- Launch an application (on Android too) with better functionality and usability than all competitors.
- Amplify Barclay’s dedication to innovation.
- Make a positive contribution to London.
- Promote active lives – and create business benefits from this.
- Promote a sustainable and environmentally friendly mode of transport.
Differentiate the app through strong Barclay’s brand presence
From Boris bikes to Barclay’s bikes… ensure users are aware this is the official application and be the greatest Cycle Hire App ever
Barclay’s Cycle Superhighways are new cycle lanes into central London from outer London
- Improve cycling conditions for people who already commute by bike
- Encourage those who don’t to take to pedal power and keep fit
- Help cut congestion
- Relieve overcrowding on public transport
- Reduce emissions.
Key ‘Must-Have’ features
- Launch with iPhone and Android applications
- Integrate cycle hire and cycle superhighways
- A focus on enabling cyclists to ‘do and discover’
- A focus on London as a cycling community
- Core functionality around location and journeys
- Additional functionality – a ‘must use’ application
Here are just a selection of Android screens
It was important that the growing Android community felt included as iOS is seen as the dominant player in this market. An entirely different UI was developed that benefited from Androids unique functionality. Widgets were developed and integrated features included to aid the experience.
Cycle Finder
Find the nearest docking station right now
- Locate me (nearest docking stations)
- 2D Map view (Google maps)
- Satellite map view (Google maps)
- Augmented Reality view
- List view
Superhighway
Barclay’s Cycle Superhighways (BCS) are cycle routes running from outer London into central London.
- They give you safer, faster and more direct journeys into the city.
- We’ve improved road surfaces and improved junctions for a more comfortable ride, and each Superhighway has a clear, unique identity, with blue surfaces to increase driver awareness.
See ‘Barclays Bikes Android and iPhone App’ Video hereThis is but part of a larger proposal russellwebbdesign designed and conceptualised for Barclays Capital. In this case it was a complete App Design, from providing the creative at pitch level to final delivery. To discuss what your brand really wants from mobile, contact us on: info@russellwebbdesign.co.uk
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Pay With Your Phone #7 – Make a payment via Social Media
Mobile Wallet Payment Experiences…#7
This is an edited presentation of the principles behind the concept ‘Pay with your Phone.’ Of all the mobile touch-points the (now) more realistic possibility of a mobile wallet, NFC and simplistic mobile commerce is perhaps the most exciting. This post concentrates on the user journey ‘Make a payment via Social Media’
You can watch the animated version here
Jane males a payment using social media
Integrating mobile into a comprehensive cross-channel strategy ensures that you are meeting your customers where and how they shop for your products.
Jane is chatting with her friends on her cellphone
Integrating services within a preferred Instant Messager application is both more focussed to where customer are and provides that opportunity to leverage the already pre-existing clients base.
She remembers she owes Lucy money
Using real world scenarios and providing workable solutions drive home the Pay with your Phone concepts.
She navigates to the Payment Card service contact inside here IM app
Either through the applications Import function or the phone existing OS, the relevant details are loaded up.
Jane uses SMS to transfer the amount to Lucy
Using current technology Is both familiar to the user and relies on proven methods of communication.
She received notification from Payment Card
Notification that the transaction has been received successfully is net to Lucy.
Jane is then able to continue messaging with her friends
Designing an experience that has as little impact, proves to be more convenient than before and makes your life easier is what these mobile concepts are all about.
You can watch the animated version hereThis is but part of a selection of consumer experiences russellwebbdesign generated for credit card payment concept ideas. Please contact us further to discuss if your brand really wants to benefit from this new immersive experience here:
info@russellwebbdesign.co.uk
If this, or any other post has peaked your interest, please leave your comments below
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Pay With Your Phone #6 – Fashion Retail
Mobile Wallet Payment Experiences…#6
This is an edited presentation of the principles behind the concept ‘Pay with your Phone.’ Of all the mobile future touch-points the (now) more realistic possibility of a mobile wallet, NFC and simplistic mobile commerce perhaps has the most exiting potential. This post concentrates on the user journey ‘Buying clothes from high street retailers’
You can watch the animated version here
Buying clothes from high street retailers
Integrating mobile into a comprehensive cross-channel strategy ensures that you are meeting your customers where and how they shop for your products.
Jane is shopping on her phone on her journey home
Using any mobile m-commerce version of a high street retailer signed up to the mobile transaction Jane is able to browse, search and select her favourite clothes item
She adds a few items to her shopping cart and checks out
Adding her favourite items to the mobile webs version of any high street retailer the route to purchase could not simpler
The mobile site auto-connects to Jane’s mobile wallet and verifies available credit
Using the systems integrated approach high street shopping, a fluid and pain free route to purchase is enabled
No card details need to be entered and the delivery address is stored in the phone
The mobile wallets functionality pre-stores the delivery address to enable fluid transaction
The money is debited and the goods are shipped
Back-end integration aids the purchaser through the intricacies of mobile commerce
Jane receives her package after a few days
Following traditional transaction process the purchase is delivered to Jane’s door
Please get in touch
This is but part of a selection of consumer experiences russellwebbdesign generated for credit card payment concept ideas. Here only the first three experiences have been made available. Should your company wish to find out more about this emerging new technology; please get in touch
You can watch the animated version hereIf this, or any other post has peaked your interest, please leave your comments below
