Russell Webb Design

Category: New Media

New media is a broad term that encompass the amalgamation of traditional media such as film, images, music, spoken and written word, with the interactive power of computer and communications technology, computer-enabled consumer devices and most importantly the Internet.

How to push your users to download your app

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Provide a mobile web experience that makes you want more.

This is the dilemma. You have the resources, you have the idea but the richer and more immersive experience is inside your app, not your mobile web site. How do you push your user to download it?

Download, download, download

Providing a unified experience across all channels can stretch the most resourceful of companies . Sometimes a better strategy is to provide the ultimate level if functionality, the best UX on the platform that can best deliver that experience.

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06/03/2012
The official football app for the biggest league on the world

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Brief

Create a brand engagement App by “getting customers closer to the Barclays Premier League”. Also, globally raise brand awareness in new markets and create synergies between current digital channel offerings: Barclays Ticket Office and Facebook.

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03/03/2012
Design Trends For Mobile – Part 6: Location, Location, Location

Design Trends For Mobile – Part 6 – Location.pdf

Design Trends in Mobile

After only a few years the mobile landscape has generated a selection of trends and UX that have now become best practice in mobile design and an essential skill-set for the experienced UI designer. And as a UX designer you should be aware of these experiences and how best to incorporate them into your design decisions.

Location, location, location

Not only discovering the nearest banking cash machine or the whereabouts of a friend or employee, location services can include parcel and vehicle tracking, mobile commerce when taking the form of coupons or advertising directed at customers based on their current location. They include personalised weather services and even location-based games. They are an example of telecommunication convergence.

By 2010, location-based services power Mobile Local Search to enable the search and discovery of persons, places, and things within an identifiable space defined by distinct parameters. These parameters are evolving. Today they include social networks, individuals, cities, neighborhoods, landmarks, and actions that are relevant to the searcher’s past, current, and future location.

Design Trends For Mobile – Part 6 – Location.pdf

This is part of a 12 point examination of broad design principles russellwebbdesign generated for the design community. Please contact us further to discuss if your brand (ot it’s design) can really wants to benefit from effective communication and good graphic design: info@russellwebbdesign.co.uk

If this, or any other post has peaked your interest, please leave your comments below

21/02/2012
Design Trends For Mobile – Part 5: Minimise The Taps
Design Trends For Mobile – Part 5 – Minimise The Taps.pdf

Design Trends in Mobile

This is the 5th part in a series of trends that I have witnessed in the design world. When designing, design for short bursts of activity similar to how people use phones across the board—in short bursts of activity. Users probably won’t sit for an hours going through your masterpiece, they will take bite-sized chunks and digest it at their will. These trends and UX have now become best practice in mobile design and an essential skill-set for the experienced UI designer.

It’s best to minimise your grand concepts to a simple set of options that gets the job done.
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Less functionality = Simple user interface = Easily perceived and understood
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Minimise The Taps

Limit your options and lead users through a series of simple choices, limiting options to 5-7 big links at any stage. Effectively holding the users hand and guiding them through is a specialism that all UX designers need to master.

Design Trends For Mobile – Part 5 – Minimise The Taps.pdf

This is but part of an examination of broad design principles russellwebbdesign generated for the design community. Please contact us further to discuss if your brand (or it’s design) can really wants to benefit from effective communication and good graphic design: info@russellwebbdesign.co.uk

If this, or any other post has peaked your interest, please leave your comments below
14/02/2012
Design Trends For Mobile – Part 4: Interactive Feedback

Design Trends For Mobile – Part 4 – Interactive Feedback.pdf

Design Trends in Mobile

This is the 4th part in a series of trends that I have witnessed in the design world. These trends and UX have now become best practice in mobile design and an essential skill-set for the experienced UI designer.

Interactive Feedback

Provide obvious feedback for any action. Actions which take a long time to load need an indication that something is in progress. For each process, include loading states to provide the user with a timeline. This type of visual feedback is familiar to most users and you’d be wise to take advantage of it.

Basecamp Mobile does a great job of this by showing a spinning loading gif as it loads the next page. Remember, the desktop browsers have various indicators built-in to show that something is in progress. Mobile browsers don’t make it as obvious, so it’s important to build visual feedback into your mobile site and/or app design.

Design Trends For Mobile – Part 4 – Interactive Feedback.pdf

This is but part of an examination of broad design principles russellwebbdesign generated for the design community. Please contact us further to discuss if your brand (ot it’s design) can really wants to benefit from effective communication and good graphic design: info@russellwebbdesign.co.uk

If this, or any other post has peaked your interest, please leave your comments below

07/02/2012
Protected: ‘Cloud Service’ Design and UI – from sketchbook to wireframe to branding

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