New media is a broad term that encompass the amalgamation of traditional media such as film, images, music, spoken and written word, with the interactive power of computer and communications technology, computer-enabled consumer devices and most importantly the Internet.
Jane purchases a new TV to watch the Olympic Games
Following on from my serions deadling with Pay With Your Phone #1, #2, #3 and #4, this post is about those luxury items with luxury prices. The value of voucher purchase, and the growth of Groupon have inspired this type of purchase across many channels, especially mobile. The benefits mobile vouchers deliver include increased revenues, improved brand loyalty and instant, measurable direct-to-customer marketing
Jane goes shopping for new TV
She see one that is slightly out of her price range
She checks her balance using her app and needs an extra £300
Jane decides to increase her credit and selects this option
After reading the T&C’s, Jane confirms the increase
Jane makes the purchase and her TV is delivered to her home
This is but part of a selection of consumer experiences russellwebbdesign generated for credit card payment concept ideas. Please contact us further to discuss if your brand really wants to benefit from this new immersive experience here:info@russellwebbdesign.co.uk
You can preview the mini-presentation here or via our YouTube Channel here
If this, or any other post has peaked your interest, please leave your comments below
It looks like Barclays have upped their game as providers of a sustainable cycling society for our capital city. With the release of their Barclays Cycle Hire App they have really set out their stall.See: Barclays Bike
Android version with videos linked to Barlcays Video channels
Can the audience catch-on?
Even their ATL material is reflecting a future thinking strategy. They obviously have the advantage of 1675 stores nationwide to form the most perfect billboard advertising. Aside from image consistency, (which Barclays do very well) the push for their Cycle Superhighway, a bold project, again underline their commitment to our sustainable ‘cycle’ city. Overall a great images, if a little photoshopped!
Barclays Bike ATL in-store advertising
Raising a banks profile
As part of a multiple channel approach that is both two-fold; raising Barclays brand to become recognisable as omnipresent in our day-to-day life and providing a useful service far removed from ‘bad-boy’ financial services, Barclays have cleverly positioned themselves as THE environmentally aware corporate organisation that is there for it’s customers, both financially and as a environmental astute organisation.
Both on the tube and throughout the National Rail Barcalys message is for clearly supporting London new ‘cycle’ pedigree
How to market your App successfully
True and effective App Marketing (There are now over 300,000 apps available for iPhone, iPad and iPod touch and surprisingly many of the best ones are free, more surprisingly only a fraction are kept for continual use) relies on three key points;
Rigorous testing so when the end experiences your App for the first time the experience is nothing but positive. This testing should be used in your Software Development Life Cycle (SDLC) as default.
Cross channel promotion using regular traditional media (print, campaign, advertising ) with what we can term ‘new’ traditional marcoms (banner ads, email campaigns, site take-overs, app store promotion, mini website) and complementing those channels with more UGC or 3.0 Web promo techniques (QR codes, reviews, competitions, games and FB pages)
Word of month. We all know the best form of marketing is recommendation, the previous two points all attempt to get you to recommend this product or that service, if your apps allows you to do this by virtual sharing (FB or Twitter) or actual sharing (“Hey, have you seen this?”) then you’ve succeeded.
Barclays Bike ATL outdoor advertising is also taking pride of place in London Piccadilly CircusBarclays Bike ATL outdoor advertising is also taking pride of place in London Piccadilly Circus
This is only the views of russellwebbdesign. Please contact us further to discuss if your brand really wants from design: info@russellwebbdesign.co.uk
If this, or any other post has peaked your interest, please leave your comments below
Mobile banking users with smartphones check their accounts on average 18-20 times a month – compared to an average of six times a month for those accessing their accounts via online banking. see more
Jane is on the bus. She wants to check her balance before making any purchase
She gets her phone out to use the onscreen widget
After holding her finger over the appropriate icon, her balance is displayed
This is but part of a selection of consumer experiences russellwebbdesign generated for credit card payment concept ideas. Please contact us further to discuss if your brand really wants to benefit from this new immersive experience here: info@russellwebbdesign.co.uk
You can preview the mini-presentation here or via our You Tube Channel here
If this, or any other post has peaked your interest, please leave your comments below
You can watch the animated version here
