Category: DESIGN DISCIPLINES
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Using Experience Maps to uncover user behaviour Pt II
Crafting an unforgettable investment experience within the intricate world of investor behaviour unveiled a tapestry of needs and motivations that shape financial decisions. Using Experience Mapping these insights into the customer lifecycle were uncovered and common threads exposed.
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What I learned from facilitating a UX remote workshop – COVID-19 SPECIAL
Modern UX-ers need to skill-up, keep pushing best practice UX and do their homework when preparing for remote workshops.
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Why do tech guys love drop downs?
Traditional drop downs stifle UX in regulated financial software. They overload users with hidden options, hinder transparency, and increase cognitive load. But there are alternatives, prioritise immediacy, transparency, and champion user-centric solutions.
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Digital. Social. Lottery.
Recently I have been working with a small team, pushing UX innovation and engagement to attract and retain players for a digital lottery provider.

