TLDR; Last month I posted Part I of how I designed a service integration project within the suit of financial apps for a large international retail bank and asset manager. Part II focuses on ‘My UCD Design Process’ and ‘Future Vision’ and ‘Design Systems’
TLDR; In the summer I was the lead UX designer in a time-boxed 3-month service integration project. Internally future-vision looked to position this product as the hero application within the suit of financial apps and services available at this large international retail bank and the worlds largest asset manager. This data integration would potentially push it front-of-stage.
This is a continuation from the article ‘Digging deeper to understand your users‘, I urge to read this to gain a better understanding on the UX process and concepts within this post.
TLDR: Analyse competitor apps selling wedding cakes, you identified promotions and discount opportunities, bundles and samples to nudge customers towards Pre-made packages to increase premium sales.
I was recently challenged by a prominent UK-based high street retailer to conceptualise and design an App based upselling mechanic for wedding cakes, looking for an effective solution to drive sales to a more premium product.
TL;DR; A large automotive client wanted to improve their dealer portal but the client needed guidance on understanding their audience’s needs and wants. Personas generation is a great to focus the team’s expectations and contributes to a better product and service.
I was recently asked to provide insight for a dealer portal for a very large automotive client. There was a definite opportunity in their market to improve their internal front end offering – but very early on it was clear there was a lack of understanding of who their audience was. How their needs and wants differed and what, as customers, they were looking for.
So, before deep-diving in the UX, I produced a selection of personas to focus down the teams expectations and unite the groups thinking. I’m taking for granted that we are all aware that personas represent a typical user, based on user research and incorporate user goals, needs, and interests. Here I created four (4) personas, Hilary, Gary, Donald and Bernie;
