Category: DESIGN DISCIPLINES
-

Using proto-personas to Know your user – Pt I
Despite resource limitations, this Content Audit project successfully utilised proto-personas to gain a deeper understanding of user needs. By consolidating and refining persona data into meaningful ‘chunks’, and effectively communicating findings to stakeholders, all lead to a deeper comprehension of users for all involved. This empowered us to move forward with the next stage –…
-

Discovery Workshop to Roadmap in 3 days
How to facilitate an ideation workshop around solving problems, understanding through ideation, knowledge sharing (based on agreed on personas) and then attributing those personas, via SMEs validation, to surfacing UI to promote next steps plotted on a goal-oriented roadmap.
-

Dashboard UX to Business UI
A one-stop-shop of real-time data from all sources, instantly accessed, no more hunting. Retrieve insights with key info just a click away, a single-source-of-truth of unifying data and the results speak volumes: 56% iPad growth in just 1.5 years with 100,000 meetings powered by the app this year. Empowered and efficient CCAs with a design…
-

Power up your designs with dark mode trend front-of-mind
How to design with the 2023 dark mode trend front-of-mind. Delight, speed and satisfaction are rewriting our UX playbooks in finance. A modern-day UX-er has rapidly emerged, changing the rules of the game. Part of that skill-set is the new must-have which is dark mode.
-

Using Experience Maps to uncover user behaviour Pt II
Crafting an unforgettable investment experience within the intricate world of investor behaviour unveiled a tapestry of needs and motivations that shape financial decisions. Using Experience Mapping these insights into the customer lifecycle were uncovered and common threads exposed.
