Category: Graphic Design

Graphic design surpasses aesthetics, igniting ideas, forging connections, and driving action. This collaborative process, involving clients, designers, and producers, crafts impactful visuals that resonate and inspire. It’s about understanding, influencing, and ultimately, sparking action through the power of visual communication.

  • Branding a Russian Hedge Fund

    How brand identity works

    Integrated brand identify both help reputation and consumer awareness. I was tasked with conceptualising a strong brand identity for a new Russian hedge fund. This involves developing routes that generated the tone, style and flavor of the brand across a 2D and 3D environment. This includes, but is not limited to;

    • color
    • type
    • photography/imagery
    • logos
    • design grid
    • Signage

    Here is how I did it;

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  • Russian Graphic Identity

    The branding ‘circle’

    Working alongside a complete design team can be very rewarding. Like-minded people, working together to inject new meaning into a tired or misleading brand. This project did exactly that.

    homeCreditRetailGraphics_Page_01

    The brand needed a new visual identity that would sit with the design developed by the interiors team. This is how I did it.

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  • iOS Splash Pages – What’s the deal?

    Every app needs an app icon and a launch image. This presentation concentrates on the all important Splash Screen

    Sometimes you have to just stick on the headphones, crank up the tunes and grind through the dullest part of your iOS project. And that’s slavishly grind out the assets for all the iOS family, particularly the Splash Pages.

    Here, for the splash screens I have broken down as follows:

    • Size for iPhone 5 and iPod touch (5th generation)
    • Size for high-resolution iPhone and iPod touch
    • Size for iPhone and iPod touch
    • Size for high-resolution iPad
    • Size for iPad

    For your iPhone

    There is basically three sizes for portrait mode, for the most recent iPhone 5 or iPod Touch 5th Generation (as of present 2013), for the iPhone 4 and 4S users out there and for you laggards, the iPhone 3 users.

    iOS_splashScreens-RWD3

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  • Adult Dating Brand – Can you choose the right look n’ feel?

    Watch the video Watch the video here

    Low Key Dating

    Brief: Tale an existing site, still young and yet to launch fully, and refresh the look n’ feel with new brand mark and ‘sexy and sassy’ imagery.

    Branding

    What should this brand look like, and how should it segment  This brand has focussed down on three zones:

    • Singles
    • Adults
    • Matures

    This part of the process looks at how best to promote these three distinct sections.

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  • Hybrid Betting App for Android

    Brief: Refresh an Existing Android Hybrid Betting App for Unibet

    Presented as a prime example of evolution through to revolution, this time critical design refresh delivered a vastly improved user experience. User are able to bet on:

    • Live events
    • Navigate and explore betting odds using the phones functionality
    • Locate events nearby to place bets on.

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  • Developing a Design Process

    Developing a Design Process

    TL;DR; Redesigning a unique bid auction site: From concept to creation, the goal was to build a competitive platform with a modern aesthetics, seamless navigation and from a mobile-first mindset 

    Conceptualising the Look and Feel of a Lowest Unique Bid Action Site

    When designing a lowest unique bid action site, it is essential to create a visually appealing and intuitive interface that engages users and encourages them to participate. In this article, I will explore the design rationale and discuss responsive design best practices for such a site.

    Design Rationale

    The design of a lowest unique bid action site should align with the concept of bidding and competition while ensuring a seamless user experience. Here are some key design considerations:

    1. Colour Palette: Choose a color scheme that evokes excitement and competition. i.e red, orange, and green convey a sense of urgency.
    2. Typography: Legible and visually appealing gives modern and engaging feel to the site.
    3. Visual Elements: Incorporate relevant visual elements such as icons, illustrations, or images to enhance the overall design. These elements can help convey the idea of bidding and create a visually appealing environment.
    4. Clear Call-to-Action: Place a prominent and easily discernible call-to-action button to encourage users to participate in the bidding process. Use compelling language, such as “Place Your Bid Now,” to entice users to take action.
    5. Intuitive Navigation: Design a clear and intuitive navigation system that allows users to easily explore different sections of the site. Implementing a well-structured menu and incorporating breadcrumbs can help users navigate seamlessly.

    One Site, one-stop-shop

    What is Responsive Design and how can it help me?

    – 1440px to 375px

    'Hidden Figures Way' Dedication (NHQ201906120005)

    “As mobile devices are increasingly become the way to access online content, responsive design has emerged as a popular design strategy”

    A good foundation and approach to web design is to craft an optimal viewing experience that is easy readable and has navigation with a minimum of resizing, panning, and scrolling across a wide range of devices (from desktop to mobile). New clients want this type of RWD , but it the default. I wish! For many websites, creating a website version for each resolution and new device would be a very big challenge, or at least impractical.

    My mantra is:

    Develop, Maintain and Manage

    … all within ONE SITE

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