Russell Webb Design

Category: Graphic Design

Graphic design surpasses aesthetics, igniting ideas, forging connections, and driving action. This collaborative process, involving clients, designers, and producers, crafts impactful visuals that resonate and inspire. It’s about understanding, influencing, and ultimately, sparking action through the power of visual communication.

  • Money Management App on Android

    TLDR: UX proposal for a “pre-baked” financial phone – a phone with built-in features to ditch your wallet. Android for finance with offer easy account management (balances, top-ups, statements), discover and track local deals, store tickets for travel and events, and even integrate with home screen widgets for instant access.

    Your phone as a wallet

    Over time, I have been involved in development for alternative mobile payment systems many times. Along with QR Codes and NFC and Face recognition, who knows which direction the public will eventually choose. This is a study into on possibly direction: Pre-baked branded financial phone, utilising the native rich functionality of the Android operating system.

    It was key to point the App towards five distinct touch points:

    1. Account Service
    2. Reward and Bonus
    3. Ticketing and Events
    4. Widgets
    5. Pop-ups

    Get Started

    Guiding the user through the start-up process is like taking them on their first date. By providing your customers with this gentle ‘hand-holding’ process you, as the UX designer, are reducing those barriers to entry and providing a step-by-step process that welcomes demographics from all levels.

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  • UK Household Retail Co – iPhone and Mobile Web Concepts

    TLDR: Propose an approach fro the The White Company to stay ahead of the curve and deliver an exceptional mobile shopping experience that aligns with their brand values.

    Contents

    Insight

    In spite of its rapid growth, The White Company retains a firm grasp of its core values, identity and philosophy. It is consistently committed to supplying impeccably designed products that are of the finest quality and at outstanding value for money. In addition, levels of service (across every channel) are constantly monitored to provide a shopping experience that is second to none.

    This insight was taken to the next level with a series of inspirational iPhone App screen and Mobile Web visuals that formed part of a presentation on what these new channels can do you this business.

    * Please note

    These screens are just an indication of what we could do for you. Moving forward and after full scope many other options are available.

    ReferenceIntro pages

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  • Best practice for your on-boarding experience

    Best practice for your on-boarding experience

    TL;DR; As a guided experience for new users simplifying your onboarding to prevent that overwhelmed feeling.

    Contents

    Simplify your Onboarding; A UX Guide

    Getting new sign-ups is arguable the ultimate challenge, but the process of helping people get started, called on-boarding, can prevent many users from feeling lost, overwhelmed, and confused. It’s your responsibility, as a professional UXer, to shake their hand and show them the ropes and take them on that ‘first date’.

    Drilling-down on the detail of the betting coupon - on-boarding
    Drilling-down on the detail of the betting coupon – on-boarding

    The Do’s and Don’ts

    Downloading and jumping straight into an experience you’ve just heard about is one of the most exciting parts of UX design.

    When formulating this, be conscious not build further barriers as part of the on-boarding. The ‘Skip’ or ‘Tell me later’ and continuous Swipe is an important tool.

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  • iOS Casino App for the iphone

    iOS Casino App for the iphone

    TL;DR; While the gambling industry continues to boom despite global financial woes, a reliance solely on branding through splash screens has its limitations. This post dives into why your home screen deserves more attention. Showcase promortaionl content, search (as navigation maybe?) and Quick Links as crucial building blocks, including introducing the popular hamburger icon for primary navigation and transform your home screen into landing page(s) into a powerhouse of usability and brand identity.

    Contents

    Brief

    Next to essentials like food and water, one of the only other industries not effected by the world financial situation is gambling. In fact the industry is booming. There are many UX challenges in designing the perfect game play experience, catering for the green fingered punter all the way through to the seasoned veteran is a difficult balancing act.
    Plus, as mentioned, in these more straighten times, to be conscious of not forcing the gambling experience on to the more vulnerable.

    Splash screen

    Modern smartphone don’t need 2-3 seconds to start up, so the original notion of the start-up or splash screen is now redundant. But brands love to position their logo ‘front of stall’ so for this reason, this screen is important. Keep it simple and remember, if you can’t get your brand message over in 2-3 seconds, think about a re-design.
    iOS_iPhoneCasino3

    Home

    This is the heart of the application, the place to show off what you have to offer – the ‘showcase‘ if you like. So make it impressive, make it big and try your best to impress.

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  • Wireframing an iPad Casino App

    Wireframing an iPad Casino App

    TLDR: Focusing on planning functionality and layout without design is the most efficient way of concentrating decision markers (especially business or product-owners) to agree on functionality without distraction. Think: function over form.

    Contents

    Personally I love to use traditional pen and paper for wireframing. How about you?

    First launch feature areas

    This is the main ‘shop window’ to your experience. On first launch, the user to launched in the gambling casino world. Pre-selected games adopt the ‘parallax scrolling’ technique and occupy the prime real estate. There is also functionality to drill down via category types. Account Management and Help are all ‘front-of-store’, as is the ability to push sign up and login promotions.

    CasinoApp_Wireframing3

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  • Low fidelity prototypes

    TLDR: Skip the fancy prototypes! Low-fidelity sketches are fast, cheap, and encourage better feedback – perfect for early UX stages to focus on functionality before aesthetics.

    Contents

    basic is still the best?

    I’ve made a few assumptions here, first… you work in UX. Second, you’re familiar with Agile and third, you haven’t much time so I’ll keep this brief. Straight to it, here is a couple of the main advantages of low fidelity prototyping:

    • Get better and more honest feedback
    • More involved collaboration
    • Make the cost of mistakes cheap, not expensive
    • Refine the page flow, not the pages
    • Figure out the interaction design rather than the visual design
    lowFidelity-VersionControl
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