Category: Graphic Design
Graphic design surpasses aesthetics, igniting ideas, forging connections, and driving action. This collaborative process, involving clients, designers, and producers, crafts impactful visuals that resonate and inspire. It’s about understanding, influencing, and ultimately, sparking action through the power of visual communication.
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Retail and Leisure Centre Brand Identity
Brief:
Conceptulise the brand signature for a mult-unit retail leisure park this consisted of with the brandmark, typography, colour palette and other visual elements relating to the site.
Total investment in the project will amount to €144m. The facility will become one of the first in the chain of shopping centres under the OZ brand. The chain’s size is projected at 20 centers. Concept development of the brand signature for a the premier 150,000 m2 shopping and entertainment centre in Saratov, Russia.
The lighting effects of Oz retail park in Russia 
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Chickenshed Theatre Company ‘100 Club’ Appeal
Chickenshed Theatre Company ‘100 Club’ Appeal
Brief:
A simple, fun, attractive postcard or flyer which is self contained with information, call to action and method clearly communicated.
The 2010 Appeal should focus on:- Encouraging new people to sign up
- Clearly sell the benefits to them
- Demonstrate how easy it is to join
- Encourage people to be ‘in it to win it’
Chickenshed Discover Phase III 
This is but a selection of a creative work russellwebbdesign generated for Chickenshed. Please contact me further to discuss how your brand can really benefit from leaflet marketing, membership fundraising and brand segmentation. info@russellwebbdesign.co.uk
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“Difference” Photography Magazine
Client: image100 / Corbis
Brief:
Deliver a brand and sales orientated message across all channels and focusing specifically on the product. This solution must be cost effective and clearly drive home the brand proposition. As a two-tired approach the message should be delivered via traditional media with bandwidth to occupy new media.
(more…)
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How to pitch Masterclass: Creating Art with Ostrich Eggshells
Know what works
Pitching and persuading are ‘peas-in-the-same-pod’ After several years of talking to people, pitching brand design and UX concepts I have developed a flexible pattern that can be tailored to both product and people. I’d like to share an example with you below. This was for a first stage light-touch print ()brochure design) launch for and SME based in England , UK.
Here is the breakdown;
Visual Direction
Version 1
Deep African based colour palette highlighting key tips and simple how-do procedures
Cover Page
Page 2-3 DPS
Page 4-5 DPS
Page 6-7 DPS
Page 8-9 DPS
Page 10-11 DPS
Back Cover
Egglows-ArtDecoratingBooklet_v1Version 2
Lighter treatment, staying true the the African colour palette and with an alternative cover image
Cover Page
Page 2-3 DPS
Page 4-5 DPS
Page 6-7 DPS
Page 8-9 DPS
Page 10-11 DPS
Back Cover
Egglows-ArtDecoratingBooklet_v2Conclusion
The structure was all there. I often say design is a business decision, but here it was all personal. So, I left it with the business owner to make a stylistic choice on which version they preferred.
Can you guess what was their preference?
Get in touch
This is but part of a selection of design articles Russell Webb Design generated for the creative community out there. Please contact us further to discuss if your brand really wants to benefit from this new immersive experience here:info@russellwebbdesign.co.uk
If something has peaked your interest. Please leave a comment below.
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“Big Box” Financial Retail Branding
Brief
Following a proven concept of retail marketing and how it can be adapted to retail banking, Banco took existing high street strategy and illustrated how it could work for ‘big box’ retailing.
What is “big box” retail?
The phrase “big box” has become the value neutral term describing this category of retail store. Other names include “superstores,” and “large format stores”. Typical characteristics include the following:
- Retail stores selling a variety of goods and services, usually including clothing, consumer goods, and groceries
- High-volume, high-efficiency business model that emphasises low prices on everyday consumer needs
- Buildings of at least 50,000 square feet, ranging up to more than 200,000 square feet.
- Mostly windowless, roughly rectangular, usually single-story buildings
- Standardised formats used by most or all stores in the chain
- Large, free, usually outdoor parking lots
Rationale
Emerging economies and countries with the space have jumped on this concept. Positive include , free parking, lower prices and jobs for people who work in the stores.
Get in touch
This is but part of a selection of consumer experiences russellwebbdesign generated for differing retail companies. Please contact us further to discuss if your brand really wants to benefit from this new immersive experience here: info@russellwebbdesign.co.uk
If this, or any other post has peaked your interest, please leave your comments below
