Category: Communication Design

Communication design is a mixed discipline between design and information-development which is concerned with how media intermission such as printed, crafted, electronic media or presentations communicate with people

How to pitch Masterclass: Creating Art with Ostrich Eggshells
Know what works

Pitching and persuading are ‘peas-in-the-same-pod’ After several years of talking to people, pitching brand design and UX concepts I have developed a flexible pattern that can be tailored to both product and people. I’d like to share an example with you below. This was for a first stage light-touch print ()brochure design) launch for and SME based in England , UK.

Here is the breakdown;

Visual Direction

Version 1

Deep African based colour palette highlighting key tips and simple how-do procedures

Cover Page

Page 2-3 DPS

Page 4-5 DPS

Page 6-7 DPS

Page 8-9 DPS

Page 10-11 DPS

Back Cover

Egglows-ArtDecoratingBooklet_v1

Version 2

Lighter treatment, staying true the the African colour palette and with an alternative cover image

Cover Page

Page 2-3 DPS

Page 4-5 DPS

Page 6-7 DPS

Page 8-9 DPS

Page 10-11 DPS

Back Cover

Egglows-ArtDecoratingBooklet_v2

Conclusion

The structure was all there. I often say design is a business decision, but here it was all personal. So, I left it with the business owner to make a stylistic choice on which version they preferred.
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Can you guess what was their preference?
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Get in touch

This is but part of a selection of design articles Russell Webb Design generated for the creative community out there. Please contact us further to discuss if your brand really wants to benefit from this new immersive experience here:info@russellwebbdesign.co.uk

If something has peaked your interest. Please leave a comment below.
20/06/2010
“Big Box” Financial Retail Branding
Brief

Following a proven concept of retail marketing and how it can be adapted to retail banking, Banco took existing high street strategy and illustrated how it could work for ‘big box’ retailing.

What is “big box” retail?

The phrase “big box” has become the value neutral term describing this category of retail store. Other names include “superstores,” and “large format stores”. Typical characteristics include the following:
- Retail stores selling a variety of goods and services, usually including clothing, consumer goods, and groceries
- High-volume, high-efficiency business model that emphasises low prices on everyday consumer needs
- Buildings of at least 50,000 square feet, ranging up to more than 200,000 square feet.
- Mostly windowless, roughly rectangular, usually single-story buildings
- Standardised formats used by most or all stores in the chain
- Large, free, usually outdoor parking lots
Rationale

Emerging economies and countries with the space have jumped on this concept. Positive include , free parking, lower prices and jobs for people who work in the stores.

Get in touch

This is but part of a selection of consumer experiences russellwebbdesign generated for differing retail companies. Please contact us further to discuss if your brand really wants to benefit from this new immersive experience here: info@russellwebbdesign.co.uk
If this, or any other post has peaked your interest, please leave your comments below
13/12/2009