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Category: Communication Design

Communication design is a mixed discipline between design and information-development which is concerned with how media intermission such as printed, crafted, electronic media or presentations communicate with people

  • “Difference” Photography Magazine

    Client: image100 / Corbis Brief: Deliver a brand and sales orientated message across all channels and focusing specifically on the product. This solution must be cost effective and clearly drive home the brand proposition. As a two-tired approach the message should be delivered via traditional media with bandwidth to occupy new media. Initial Stage (Quarterly…

  • How to pitch Masterclass: Creating Art with Ostrich Eggshells

    Know what works Pitching and persuading are ‘peas-in-the-same-pod’ After several years of talking to people, pitching brand design and UX concepts I have developed a flexible pattern that can be tailored to both product and people. I’d like to share an example with you below. This was for a first stage light-touch print ()brochure design) launch for…

  • “Big Box” Financial Retail Branding

    Brief Following a proven concept of retail marketing and how it can be adapted to retail banking, Banco took existing high street strategy and illustrated how it could work for ‘big box’ retailing. What is “big box” retail? The phrase “big box” has become the value neutral term describing this category of retail store. Other…